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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Weekly Recap: Toyota wants cars to be your 'close friends' around 2020

Toyota confirmed plans this week to launch autonomous technology in its production cars around 2020. The automaker's version is called Highway Teammate, and it's one element of a broader mobility strategy that includes vehicles communicating with each other and the grid. "Toyota believes that interactions between drivers and cars should mirror those between close friends who share a common purpose, sometimes watching over each other and sometimes helping each other out," the company said in a statement. That sounds utopian, and perhaps a bit cheesy, but it's an acknowledgment that autonomous driving requires more than technology developed in a vacuum. Toyota is looking at its research in a broader context, and dubs its overall strategy the Mobility Teammate Concept. Highway Teammate is the first step. Its test vehicle is a modified Lexus GS, which uses road-mapping data and external sensors to merge or exit highways, change lanes, and maintain safe distances during driving. It's operated on the Shuto Expressway in Tokyo. Toyota has been working on autonomous tech since the 1990s, with the goal of providing mobility for older people and the disabled, as well as lowering the frequency of traffic accidents. Toyota's push comes as an early adopter, Nissan, is hedging on its own deadline to implement the autonomous tech by 2020 due to a lack of firm laws governing self-driving cars around the world. Conversely, Volvo took the landmark step of being the first automaker to accept liability for when its cars will operate in autonomous mode, and urged the US government to set federal guidelines to regulate the technology. OTHER NEWS & NOTES 2016 BMW M4 GTS: Your water-injected, turbo-boosted demon BMW is unleashing its most powerful M4 ever, a 493-horsepower special edition that's road legal yet bred for the track. The company is making 700 copies for sale around the world, and 300 of them will come to the United States. The twin-turbocharged 3.0-liter six-cylinder revs to 7,600 rpm and uses a water-injection technology to cool the intake air and lower the compression temperature. BMW says this allows it to wring more power out of the inline six. The car also uses carbon-fiber reinforced plastic for the roof, hood, engine compartment strut brace, drive shaft, and rear spoiler to reduce weight. The M4 features BMW's organic light-emitting diode taillights, which are said to be an industry first.

2016 BMW M3 and M4 recalled for driveshaft problem

The Basics: BMW is recalling 42 examples of the 2015-2016 M3 built from May 30, 2015, to September 2, 2015; the 2016 M4 Coupe made from July 3, 2015, to September 11, 2015; and the 2015-2016 M4 Convertible manufactured from May 29, 2015, to August 4, 2015. The Problem: The company might not have filled a driveshaft slip joint with grease, and the part can potentially fail over time. If this happens, the vehicles could lose power to the rear axle. Injuries/Deaths: None reported. The Fix: BMW dealers will inspect the driveshaft and replace it as necessary. If You Own One: BMW will begin the recall on January 8, 2016. An FAQ (as a PDF) says the vehicles are still safe to drive. More Information: BMW issued two other recalls for similar models this year. An airbag problem prompted a campaign for 2,067 examples of the 4 Series Convertible in March. A fuel pump issue in April also forced repairs to the 3 and 4 Series, in addition to the 2 Series. RECALL Subject : Driveshaft Slip-Joint may not have been Greased Report Receipt Date: NOV 23, 2015 NHTSA Campaign Number: 15V782000 Component(s): POWER TRAIN Potential Number of Units Affected: 42 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW M3 2015-2016 BMW M4 2015-2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015-2016 M3 Sedan vehicles manufactured May 30, 2015, to September 2, 2015, 2016 M4 Coupe vehicles manufactured July 3, 2015, to September 11, 2015, and 2015-2016 M4 Convertible vehicles manufactured May 29, 2015, to August 4, 2015. The affected vehicles have a driveshaft with a slip-joint that may not have been filled with grease. As a result, the slip-joint may fail over time. CONSEQUENCE: If the slip-joint fails, there would be a loss of power to the rear axle and therefore the vehicle would stop moving, increasing the risk of a crash. REMEDY: BMW will notify owners, and dealers will inspect the driveshaft, replacing it as necessary, free of charge. The recall is expected to begin January 8, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.