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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

BMW is the US auto industry's leading exporter

Which automaker do you think ships the most cars out of North America, one of the Detroit Three or perhaps one of the Japanese automakers? Nope. It turns out the BMW's Spartanburg, SC, factory is the biggest automotive exporter from the continent in the United States. According to a recent profile by Bloomberg looking at the plant's 20th anniversary, Bimmer's southern ops sends out more vehicles than all of Michigan combined.
When the Spartanburg factory opened up in 1994, its success was hardly assured, largely because of South Carolina's relatively small economy at the time. However, BMW picked the site because of its proximity to East Coast shipping that made it easier to move engines and transmission in from Germany and export vehicles back to Europe, according to Bloomberg. The Bavarians clearly made the right choice.
Today, the plant has developed into an absolute powerhouse. The factory currently assembles the X3, X4, X5 and X6 and exports about 70 percent of the vehicles built there. Things are only getting better. BMW is investing $1 billion through 2016 to boost annual production from the current 300,000 units up to 450,000 and to build a new flagship crossover called X7. The expansion also adds a further 800 jobs there to take total employment up to about 8,800. Including the latest financing, BMW has put over $7.3 billion into the factory since it opened, notes Bloomberg.

BMW's DriveNow car sharing shutting down in SF next month

BMW's DriveNow car-sharing service is suspending operations in San Francisco next month after more than three years. The culprit? Not enough parking spots in the City. BMW debuted both DriveNow car-sharing and its ParkNow service in the City by the Bay in August 2012, initially launching with the ActiveE plug-in vehicle and later moving over to the i3. While there probably wasn't a shortage of folks looking to drive those cars, it was the ending part of that equation that proved problematic. That's because San Francisco hasn't been able to clear out enough street-parking spots to make the program work properly, despite adding 80 spaces for the 150 cars in the program back in 2014. "We hope to return to San Francisco in the future and will continue to engage with the City on possible solutions that will allow you to experience the full benefits of our one-way car sharing service," said DriveNow CEO Richard Sternberg on the company's website. "In the meantime, we are focusing our efforts on new cities where our transportation solution can flourish. We would like to thank you for your loyal support and embracing flexible car sharing as an alternative transportation method." As far as that expansion to other US cities, BMW hasn't been specific. Bimmer also runs the DriveNow program in three Germany cities as well as Copenhagen, Vienna and London. So, DriveNow apparently has an easier time finding parking spots in London than in San Francisco. Why BMW couldn't use a flexible parking system for its one-way rentals like the similar Car2go program uses remains a mystery. Related Gallery BMW i3 Available Through DriveNow In Germany View 17 Photos News Source: DriveNow via BMW BlogImage Credit: DriveNow/Facebook Green BMW California parking drivenow