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What's up with this thought-controlled BMW i3?

Autonomous driving? A car being controlled by just verbal commands? One pilot program is going way beyond that this year with a car that can theoretically be mind-controlled. UK-based insurance-services company MoneySuperMarket is promoting something called "Epic Mind Drive." The project involves a BMW i3 electric vehicle (nice and futuristic) being rigged up with an autonomous driving system. Only instead of the system watching the road, it involves a person sitting in a seat outside of the car with an electroencephalography (EEG) neuro headset connected to the vehicle. In fact, that headset records brain activity and translates it into instructions. Those instructions are converted to radio frequency that's sent to the car to instruct it to perform various speed and turning duties. Apparently, yes, the car will be mind-controlled. Somehow. If this were intended for real-world use, it would go far beyond the autonomous-driving programs that have been in the works for the past couple of years. Nissan has been real active in that area, with chief Carlos Ghosn saying earlier this year that a "hands-free" car for heavy stop-and-go traffic may be available within the next couple of years. And last year, Google unveiled its autonomous car prototype (though it wasn't nearly as cool-looking as the Bimmer i3) while Tesla Motors has been making noise in that area as well. Besides the i3, MoneySuperMarket has developed the Epic Mind Drive mobile game that uses face-tracking technology to control a car on the screen. The idea with these two whiz-bang ideas is to get drivers to realize that they should think as they drive, it seems. As for the telepathic i3, we're as interested in details as the next website, so we checked out the two videos that are supposed to hype the project. While there is some groovy jazzy-electro music involved, the details of how this works are pretty much nonexistent (16 sensors, think to turn the wheel, and that's about it), so we look forward to hearing more about the project once it's underway. You can check out the videos above and below. News Source: Daily Mail, MoneySuperMarket Green BMW mind control

BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.