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BMW 3.0 CSL Hommage R is ready for racing at Pebble Beach

Alongside the awesome Concept M4 GTS, BMW brought out a proper flight of fancy with an R version of the 3.0 CSL Hommage Concept shown earlier this year at Villa d'Este. This stunner pays tribute to the German brand's legendary 3.0 CSL racer from the 1970s and BMW's 40th anniversary here in the United States (and looks a lot better than the previous concept, to boot). Wearing the M brand's iconic livery, the original 3.0 CSL Hommage's styling has been given a hefty makeover with race-derived components. The fascia gets a much more aggressive front splitter, while prominent side pipes highlight the lower section of the car's profile. The side vents look great with the M color scheme and feed air towards that gigantic wing. Like the non-R Hommage, BMW has lined the spoiler in LEDs to tie the taillights together. The concept's race-derived cabin is futuristic, like the standard Hommage. This car, though, neatly integrates the traditional M color scheme into its sculpted, white leather seats. Above the DTM-like steering wheel, the R's dash features more information than the regular 3.0 CSL Hommage. The coolest interior feature, though, is actually part of the driver's kit. The race helmet's visor doubles as an augmented reality display, meaning the Hommage R's pilot is essentially wearing the head-up display. It displays basic vehicle information, and like something out of Forza Motorsport, will even show the ideal line through a turn. We've got a lot of images of the new Hommage R. Below, you can see stock images of the new concept, while our live images are available up top. You can also scroll down for the official press release from BMW. BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine. Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d'Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R – a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975. 1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i3 owners in California get $1,000 to delay charging

It's fairly rare to get paid for doing absolutely nothing, but that's exactly the case for a select group of BMW i3 owners in California. A hundred people are part of the ChargeForward pilot program in coordination with BMW and Pacific Gas & Electric Company, and each participant gets a $1,000 gift card to not plug in their cars – at least not whenever they want to. It's all part of an attempt to develop strategies to reduce the strain on the grid during peak usage. The trial runs from July 2015 to December 2016 in California's Bay Area. According to the automaker's website, when plugged in, BMW has the ability to delay the charging of the i3s by up to an hour. There are no necessary mechanical or software modifications necessary, either. Although, if drivers desperately need the juice, they can also opt out of the program for a day. At the end of the experiment, the people are eligible for a second gift card for up to another $540, depending on their involvement. According to Bloomberg, with 65,000 electric vehicles in Northern California, the power company estimates the area has among the highest concentrations of EVs in the country. While all of those emissions-free miles are great for the environment, plugging them all in once just adds to the load on the system. As a second part of the program, used Mini E batteries are being repurposed to create a solar-powered, stationary storage system that Pacific Gas can also use to supplement the grid.