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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

DC fast charging standard on 2015 BMW i3 EV

The BMW i3 is about to get a lot cooler. No, wait, a lot warmer. That's because there will a few new standard features in the i3 plug-in vehicles sold in the US, including seat heaters and satellite radio. Oh, and DC fast charging. The department head of BMW i USA, Jacob Harb, told BMW Blog that the company is, "now confident enough that in 2015 we will have the right infrastructure for DC fast charging, so it makes to include it standard in the MY2015." We can expect more details at the Detroit Auto Show in January and Harb told BMW Blog that, "you will be pleasantly surprised" by the announcement. There are a few other potential changes in store for the i3, including a configurable keyfob (like European i3 drivers get) and a heated steering wheel. It's unlikely that a sunroof or Lane Departure Warning will be offered, but Harb said BMW is always open to suggestions.

Sunday Drive: A new Rambo Lambo takes center stage

Surprise! Autoblog readers love fast cars. Doesn't matter what shape; doesn't matter what size. As long as it's got big power, wicked acceleration, and ludicrous speed, you're interested. Take, for instance, the brand-new Lamborghini Urus. It's got a 4.0-liter twin-turbocharged V8 sending 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 miles per hour in 3.6 seconds, and has a top speed of 189.5 mph. Ludicrous speed? Check. And although you'd be hard pressed to draw a line straight back from the upcoming Urus to the old, off-road-ready LM002, at least you can say that Lamborghini does have a history of producing overpowered SUVs. A 5.2-liter V12 engine producing 444 horsepower and borrowed from the Countach certainly qualifies as big power, especially considering this was in the 1980s and '90s. A prime example just sold for nearly half a million bucks. Moving along to more traditional sportscars, we got a sneak peek at the next Porsche 911's interior, thanks to some intrepid spy photographers. And we spy with our little eyes some major changes to the quintessential German sportscar. Finally, we round out this Sunday Drive with two First Drive reports. Both are German, but past that, they couldn't be more different. Either way, ludicrous speed is all but guaranteed by either one. As always, stay tuned to Autoblog for all the latest automotive news that's fit to print. The 2019 Lamborghini Urus, fastest SUV in the world, has landed Rare U.S.-spec 1990 Lamborghini LM002 fetches $467,000 at auction Next Porsche 911 will get a major interior overhaul 2018 Mercedes-Benz S-Class Coupe/Cabriolet Review | Creamy goodness 2018 BMW M5 First Drive Review | Power meets traction