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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Overheated dog rescued from BMW by concerned bystander

Dogs, cars, and summer heat do not mix. Hundreds of dogs fall ill and die each year from heat exhaustion when left in cars on hot days, according to the American Veterinary Medical Association. In Grand Bend, ON, a passerby rescued a small dog from such a fate when he smashed out the rear window of a car and pulled the dog to safety. According to CTV, two unnamed individuals attended a festival on Saturday, June 11 celebrating the unveiling of a new band shell in Grand Bend. They allegedly left their small dog locked in their car in a parking lot. Temperatures across Ontario on June 11 approached 90 degrees Fahrenheit, and even with the windows cracked and the sunroof open, the dog was in obvious distress. Will Costa was also attending the festival when he heard an announcement over park loudspeakers calling for the owners to report to the parking lot to rescue their dog. "When I heard the announcer, I couldn't believe it," Costa told CTV. "It was so hot." Costa and a few other festival attendees moved to the parking lot to see what was happening, and saw a small crowd surrounding a man attacking a BMW with a large rock. After twenty minutes of work, the man with the rock finally shattered the BMW's passenger rear window and retrieved the suffering dog. The owners didn't show up for nearly another hour. "The dog was completely soaked," said Costa. "The owners didn't show up for another fifty minutes. I believe in another fifty minutes it could have been fatal." The crowd gave the dog water and called the police. Costa told CTV that the owners were confused and embarrassed when they finally arrived, and were told by responding officers to report to the local police station. There is no report yet of warnings issued or charges filed against the owners. Related Video: News Source: CTV, AMVA Auto News Weird Car News BMW Safety Videos heat

BMW showcases M2, M4 with M Performance Parts at SEMA

The halls of the Las Vegas Convention Center may be filled this week primarily with customized automobiles from one side of the Pacific or another. But that's not to say that European automakers can't come out to play too. Take these two custom rides from BMW, for example. They're each based on Munich's latest performance coupes, but taken further with the addition of extra M Performance parts. The larger, more potent, and more thoroughly revised of the two is based on the M4. For the SEMA show, the Bavarian automaker has fitted it with a carbon aero kit including new front elements, diffuser, and spoiler, as well as wing mirror caps. The side sills are done in plastic, and the grilles have been blacked out. The whole thing rides on a lowered coilover suspension, and features a new two-mode stainless-steel exhaust system with titanium silencer and carbon tips. Meanwhile, the interior is trimmed out in carbon fiber and Alcantara with new a steering wheel, shifter, pedals, and LED door projectors. The SEMA show also presents BMW with the opportunity to present its first M Performance parts for the new M2 coupe. The smaller model has been decked out with new grilles, carbon rear spoiler and mirror caps, as well as new suspension components and exhaust. The interior has similarly been done up with new control surfaces, carbon accents and Alcantara trim. Related Video: BMW at SEMA 2015. 03.11.2015 The Speciality Equipment Market Association (SEMA) in Las Vegas (Nevada, USA) is regarded worldwide as the leading trade show for customisation and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year's SEMA show from November 3rd to 6th 2015, BMW presents a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupe as well as the first BMW M Performance Parts for the new BMW M2 Coupe. What is more, the new "M Performance" inscription in dynamic technical design is to be seen on selected parts. The inscription reflects the increased dynamic flair of BMW M Performance as well as underscoring the essential functional orientation of all BMW M Performance Parts. Evidence of this is also to be seen in the new, extremely sporty parts and components with which BMW has fitted the demonstration vehicle.