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BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.

Why you can expect lots more crossovers from BMW

BMW is becoming the ultimate crossover sales machine. More than a third of the German brand's US sales in 2015 were crossovers, and the automaker expects 40 percent of 2016 sales to be the all-purpose runabouts. What's more, BMW of North America CEO Ludwig Willisch said that when the X7 gets here the percentage will take another leap. Even though BMW was one of the automakers to raise warning flags about how China's depressed car market would impact earnings, the Willisch said the Munich brand couldn't get enough of the X1, X3, and X5 in the first three quarters of 2015 in any of its key markets. Remedy is on the way with an expansion of the Spartanburg, SC plant. When it's finished later this year the US factory will be able to build 29 percent more product than before, annual capacity rising from 350,000 to 450,000. Spartanburg currently builds the X3, X4, and X5. There's every reason to believe that BMW will post another record US sales year in 2015, adding a lot of fat to its profit statement in what should be a record year overall. TrueCar predicts 17.5 million light vehicle sales in the US last year, a 6.1-percent increase over 2014. BMW could also take the luxury crown after posting a monster month of December sales, we'll know when the numbers are reported this week. The huge numbers have come with the help of incentives. BMW spent slightly more than competitors Mercedes-Benz and Lexus, but only fractionally up on 2014 incentive spending.

The next-generation wearable will be your car

This year's CES has had a heavy emphasis on the class of device known as the "wearable" – think about the Apple Watch, or Fitbit, if that's helpful. These devices usually piggyback off of a smartphone's hardware or some other data connection and utilize various onboard sensors and feedback devices to interact with the wearer. In the case of the Fitbit, it's health tracking through sensors that monitor your pulse and movement; for the Apple Watch and similar devices, it's all that and some more. Manufacturers seem to be developing a consensus that vehicles should be taking on some of a wearable's functionality. As evidenced by Volvo's newly announced tie-up with the Microsoft Band 2 fitness tracking wearable, car manufacturers are starting to explore how wearable devices will help drivers. The On Call app brings voice commands, spoken into the Band 2, into the mix. It'll allow you to pass an address from your smartphone's agenda right to your Volvo's nav system, or to preheat your car. Eventually, Volvo would like your car to learn things about your routines, and communicate back to you – or even, improvise to help you wake up earlier to avoid that traffic that might make you late. Do you need to buy a device, like the $249 Band 2, and always wear it to have these sorts of interactions with your car? Despite the emphasis on wearables, CES 2016 has also given us a glimmer of a vehicle future that cuts out the wearable middleman entirely. Take Audi's new Fit Driver project. The goal is to reduce driver stress levels, prevent driver fatigue, and provide a relaxing interior environment by adjusting cabin elements like seat massage, climate control, and even the interior lighting. While it focuses on a wearable device to monitor heart rate and skin temperature, the Audi itself will use on-board sensors to examine driving style and breathing rate as well as external conditions – the weather, traffic, that sort of thing. Could the seats measure skin temperature? Could the seatbelt measure heart rate? Seems like Audi might not need the wearable at all – the car's already doing most of the work. Whether there's a device on a driver's wrist or not, manufacturers seem to be developing a consensus that vehicles should be taking on some of a wearable's functionality.