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BMW ups i3 production to 100 units a day to meet demand

To reverse the old Field of Dreams quote, they are coming, so BMW is building them. All indications are that US demand for the BMW i3 plug-in will be larger than initially expected. As a result, the automaker is upping production at its German factor by more than 50 percent in advance of stateside sales, Automotive News says, citing BMW boardmember Harald Krueger. BMW has started making about 100 i3s a day, up from its previous daily rate of about 70 units. So far, BMW, which is expected to begin sales of the i3 in the US later this month, has made about 5,000 i3s. BMW spokesman Dave Buchko confirmed in an e-mail to AutoblogGreen that the company was boosting production of the i3 based not only on US demand but on worldwide demand, but he declined to be specific about BMW's new production rate. BMW started selling the i3 in Europe in November and had racked up a six-month waiting list by early February. Last month, Norbert Reithofer, chairman of the board of management for BMW, estimated that the company would be making a cool 100,000 i3s a year by the end of the decade, and that the global automotive market would support that production level. Check out our First Drive of the i3 here.

Bimmerfest puts BMW's heritage on display and in motion

The typical Memorial Day weekend is celebrated with family and friends and plenty of food, but for thousands of BMW fans it was spent at Auto Club Speedway in Fontana, CA, for the 17th annual Bimmerfest. The event expanded significantly in the last few years with a move to the massive racetrack complex outside Los Angeles in 2016, and a second day was added this year. The celebration of the Roundel is the largest of its kind, boasting 4,000 cars and 10,000 people in attendance. There's something for just about every type of owner. For those wanting serious time behind the wheel, the oval and road course were open to hot laps, and there was the Bimmer Challenge race from Speed Ventures. An autocross course was set up in an adjacent parking lot. Those wanting to compete in less dynamic fashion had a Battle of the Bimmers car show, and the Heritage Corral and Centennial Corral put the century-long history of the brand on display. Perhaps our favorite part of the event was the BMW Fan Zone display, which showcased a few of the company's most iconic contemporary racecars. A V8-powered 2001 BMW M3 GTR and a McLaren F1 GTR sporting a BMW-developed V12 provided some fond memories of their historic on-track endeavors. If you missed Bimmerfest 2016 then you can check out our massive photo gallery above, and for those of you on the East Coast there will be a Bimmerfest East at Raceway Park in Englishtown, NJ, from July 30-31. Visit www.bimmerfest.com for more details. Related Video: Featured Gallery Bimmerfest 2016 View 80 Photos Image Credit: Copyright 2016 Drew Phillips / AOL Design/Style BMW Classics

Both BMW and Audi shutter vehicle subscription programs

Both BMW and Audi are either cancelling or pausing their respective vehicle subscription programs, Automotive News reports. This is yet another blow to what was once a growing and burgeoning group of automakers introducing pay-as-you-go vehicle subscription options in a number of cities across the U.S. Both Mercedes-Benz and Ford shut down their services last year, and Cadillac turned off the tap in 2018. BMW’s program — Access by BMW — was only ever offered in the Nashville area. A BMW spokesperson explained the companyÂ’s decision making to Automotive News. "Our intent with the pilot was to learn about the viability of the subscription model and gauge customer interest. We are in the process of developing the next iteration of the program,” he said. When that next iteration will arrive is still uncertain. Audi doesnÂ’t claim that a comeback is on the way. Instead, the companyÂ’s website simply says its services are ending on January 31 this year. Audi limited its subscription service to the Texas area throughout its whole campaign. CadillacÂ’s subscription service was promised a reboot a long time ago, and today is the first time weÂ’ve heard some rumbling. ANÂ’s report claims that Cadillac is testing a rebooted version of the service in a dealer pilot now. WeÂ’ve reached out to Cadillac to see if it can provide any further details. As of today, the official Book by Cadillac website says Cadillac “will be debuting a new program in early 2020.” ItÂ’s now early 2021, so Cadillac is officially a year late on its announcement. A number of OEM-run vehicle subscription services still exist (Porsche, Volvo, Lexus, Nissan), but instead of the market expanding, itÂ’s shrinking these days. Related video: Audi BMW Cadillac Car Buying Ownership Luxury