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Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Alpina XD3 Bi-Turbo offers facelifted looks, diesel-powered 4.9-sec 0-62 sprint [w/video]

I've always thought it would be fascinating to look at the psychographic data of Alpina's customer base. While the company's high-zoot rendition of BMW 7 and 5 Series sedans makes plenty of sense, I don't quite understand the appeal of the still-expensive tunes, further down the range. Enter the European-only Alpina XD3 Bi-Turbo, which made its debut here in Geneva today. The XD3 has been around for a bit, but this year it's refreshed to coincide with the BMW X3's own nip-tuck. The result is essentially a new front and back fascia on the same, ginormous Alpina wheels that make the brand's products instantly recognizable. For anyone that covets huge diesel performance in a small SUV-shaped package, that's a good thing. The XD3 pushes a whopping 516 pound-feet of torque and 345 horsepower out of its 3.0-liter, biturbo sixer, all good for a 0-62-mile-per-hour sprint of just 4.9 seconds. Which is quick by any measure. Still, the privilege of driving the fast, high-center-of-gravity Bimmer doesn't come cheaply – Alpina would like just over 69,000 euro ($77,000 by today's rates) for each example. That kind of coin will buy a European equal performance in the form of a Porsche Macan diesel, or any number of non-SUV performance rides, too. It takes a special mind, I suppose... Related Video: