2011 X5 35i Sport-convenience Pkg.third Row Seat,navigation,we Finance on 2040-cars

Auto blog

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW Motorrad showcases Konzept eRR electric sport bike

At one end of the BMW spectrum are its electric vehicles like the i3 and i8. At the other, the motorcycles from BMW Motorrad. Now the Bavarian manufacturer is bringing those two areas of competence together in one vehicle. And it only has two weels. It's called the eRR, and it's an experimental electric motorcycle created in conjunction with the Technical University of Munich. It's based on the frame of the S 1000 RR sport bike, but ditches the 199-horsepower four-cylinder liter engine for an all-electric powertrain. Unfortunately, the company has yet to release any technical details, but promises it will do so at a later date. It's not the first time BMW Motorrad has tinkered with electric power. We've already seen the C Evolution electric scooter. But this is the first time it has packaged an electric motor into a sport bike this aggressive. If BMW were actually to build this thing, the eRR could prove a suitable foil to the Brammo/Victory Empulse, not to mention any other electric motorcycle that may find its way onto market in the coming years. BMW Motorrad presents the experimental vehicle eRR. Supersport dynamism and zero emission thanks to electric power. Munich. BMW Motorrad has a long tradition in pointing out new ways and thoughts for the topic „mobility on two wheels". For that, again and again many studies were presented in the past giving views to the future. The experimental vehicle eRR, created as a project with the Technical University of Munich, embodies an idea of an electric powered supersport motorcycle made by BMW Motorrad. Already a couple of years ago, BMW i showed the BMW Group's visionary and sustainable approach with the vehicles BMW i3 and i8 and their revolutionary design principles (aluminum chassis and passenger cabin made from carbon fibre) and BMW Motorrad's C evolution proved, that zero emission, riding fun and practicability do not exclude themselves. With presenting the experimental vehicle eRR BMW Motorrad goes one step forward and shows the possibilities of an all-electric drive in a supersport motorcycle. Regarding design and chassis technology the eRR leans on the supersport motorcycle S 1000 RR, however using an all-electric drive. Stephan Schaller, Head of BMW Motorrad, emphasizes: „Since their market launch, the RR is giving the creeps to motorsport athletes. If acceleration, handling or topspeed – the RR is setting standards.