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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW's Connected Drive feature vulnerable to hackers

BMW is working to fix a cyber-security flaw that has left 2.2 million vehicles worldwide vulnerable to hackers. Cars equipped with the automaker's Connected Drive remote-services system are affected, according to the German Automobile Association (ADAC), which first discovered the problem. Researchers found they could lock and unlock car doors by mimicking mobile communications and sending phony signals to a SIM card installed in affected vehicles. An attack could be launched "within minutes" of accessing the system without the perpetrators leaving a trace, according to their report, in part because once they had gained access to the network, the communications were not secure. In response to the security gap, BMW says it has been upgrading software via over-the-air updates over the past week, so no visits to dealerships are needed to remedy the security hole. In fact, owners of affected cars may not have even noticed the updates taking place. The problem affects BMW, Rolls-Royce and MINI vehicles equipped with Connected Drive since 2010. Flaws were first reported to BMW last year by ADAC, which is the country's equivalent of AAA. ADAC says it withheld a public announcement until the car company could address the problem. While BMW has pushed the software patch to most affected vehicles, the organization said it's possible some at cars in the United States had not yet been updated. BMW did not respond to a request for comment Monday. In a written statement, the automaker said it knows of no real-world breaches. 2015 Off To Dubious Start The hack could raise the eyebrows of industry leaders: Cars are now the equivalent of mobile computers and cyber-security experts have been warning that the auto industry has been slow to close its security holes. BMW's breach marks the second time in 2015 that researchers have found a popular automotive feature with little or no security precautions. Last month, experts said a popular device made by Progressive Insurance that allows motorists to track their driving habits contained no security whatsoever. Like the Connected Drive smart-phone app, many automotive components and infotainment features were conceived and produced at a time when industry executives never considered the possibility someone might want to hack into them. But increased connectivity brings increased risk. Going forward, BMW says its Connected Drive features will now operate by using encrypted communications via the HTTPS protocol.

Zombie cars: 9 discontinued vehicles that aren't dead yet

Car models come and go, but as revealed by monthly sales data, once a car is discontinued, it doesn't just disappear instantly. And in the case of some models, vanishing into obscurity can be a slow, tedious process. That's the case with the 12 cars we have here. All of them have been discontinued, but car companies keep racking up "new" sales with them. There are actually more discontinued cars that are still registering new sales than what we decided to include here. We kept this list to the oldest or otherwise most interesting vehicles still being sold as new, including a supercar. We'll run the list in alphabetical order, starting with *drumroll* ... BMW 6 Series: 55 total sales BMW quietly removed the 6 Series from the U.S. market during the 2019 model year. It had been available in three configurations, a hardtop coupe, a convertible and a sleek four-door coupe-like shape.   BMW i8: 18 total sales We've always had a soft spot for the BMW i8, despite the fact that it never quite fit into a particular category. It was sporty, but nowhere near as fast as similarly-priced competitors. It looked very high-tech and boasted a unique carbon fiber chassis design and a plug-in hybrid powertrain, but wasn't really designed for maximum efficiency or maximum performance. Still, the in-betweener was very cool to look at and drive, and 18 buyers took one home over the course of 2021.   Chevy Impala: 750 total sales The Impala represented classic American tastes at a time when American tastes were shifting away from soft-riding sedans with big interior room and trunk space and into higher-riding crossovers. A total of 750 sales were inked last year.   Chrysler 200: 15 total sales The Chrysler 200 was actually a pretty nice sedan, with good looks and decent driving dynamics let down by a lack of roominess, particularly in the back seat. Of course, as we said regarding the Chevy Impala, the number of Americans in the market for sedans is rapidly winding down, and other automakers are following Chrysler's footsteps in canceling their slow-selling four-doors. Even if Chrysler never really found its footing in the ultra-competitive midsize sedan segment, apparently dealerships have a few leftover 2017 200s floating around. And for some reason, 15 buyers decided to sign the dotted line to take one of these aging sedans home last year.