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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Motorweek remembers the Bimmers that made us all fall in love

The enthusiast's tied-in-knots relationship with BMW makes the Bavarians one of those brands especially ripe for nostalgic flights. That's why as soon as we saw the opening shot of Motorweek's review of the 1986 BMW 325e and a 635Csi, we let out a long sigh and thought, "Ahhhhh, I remember those days..." The two red barons were the new entries for the year, the 325e offering a couple of extra doors for the first time, the 635CSi rounding up the powerplant's displacement compared to the 633CSi that preceded it. The inline six-cylinder in the current 335i sedan gets on with 300 horsepower; 28 years ago, the 325e made do with a 2.7-liter inline six offering 121 hp, taking 9.3 seconds to get to 60 miles per hour from a standstill. That's four seconds more than today. Those willing to pay $41,000 for the 635CSi got a 3.4-liter inline six with 182 hp, and Motorweek praised it as a "confident handling car that does feel big and clumsy at times." The more things change, you know... Check out the video for a reminder of how BMW got to be what it is, and to hear the most unusual use of the word "oriental" we've heard in a while. News Source: MotorWeek via YouTube BMW Coupe Luxury Classics Videos Sedan

BMW replaces tri-turbo diesel with a quad turbo

Quad turbos have until now been the stuff of Bugattis. BMW is introducing a quad turbo diesel for the 7 Series, with nearly one hundred horsepower per turbo. It's all about making the six-cylinder 3.0-liter turbodiesel all as enticing a proposition as possible, and it faces strong competition from Audi's new twin-turbo V8 diesel available in the SQ7 TDI. The earlier, N57S engine (pictured above) utilized a triple-turbo setup good for 381 horsepower and 546 lb-ft. The new B57 version, confirmed by BMW at the 37th International Vienna Motor Symposium, adds yet another turbo for 394 hp and 561 lb-ft, and that massive torque is available from 2,000 to 3,000 rpm. It means the 7 Series gets from 0-60 mph in a snappy 4.5 seconds. The engine could produce even more torque, but 561 lb-ft is all the ZF 8HP 8-speed automatic transmission can handle. The N57S engine's dual-stage turbocharging setup consisted of one low-pressure turbocharger to take care of low-end torque, and two high-pressure turbos for the higher rev range. In the new B57 engine, the big turbo is now replaced with two smaller units on a common exhaust, to benefit from lower costs and smaller unit weight. In addition to the gains in power and torque, fuel economy has reportedly been improved by 5 percent. There are no reports yet whether the B57 TOP quad-turbo will make it to the US market, but customers in the European high end diesel saloon market will probably be very excited. Initially it will be available in the 750d xDrive version, and other top-end models like the 5 Series and the X5 will follow later on. Related Video: News Source: Krone.atImage Credit: BMW BMW Diesel Vehicles Luxury Performance Sedan confirmed vienna motor symposium