2010 Bmw on 2040-cars

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BMW selects two artists to create M6 GT3 art cars

Whether it's Alexander Calder's 3.0 CSL or Jeff Koons' M3 GT2, BMW has had a role in some of the most beautiful art cars to ever see a racetrack since 1975. For the 40th anniversary of the series, the company will celebrate in the best way possible – making even more of them. Chinese artist Cao Fei and John Baldessari from the US will create two more artistic racers around the new M6 GT3, and after hitting the track, they'll go on display in museums in 2017. An international jury of museum directors and curators selected Cao and Baldessari to create the 18th and 19th art cars, respectively. Born in 1978, Cao is the youngest artist to create one with BMW. She seems to hint at the inspiration for her example in the company's announcement by saying: "Acceleration, a concept that reminds me of my desire for speed as a runner during the Young Pioneers days, is deeply connected to the entangled contemporary relationships between velocity, energy, and the country." Born in 1931, Baldessari will be the oldest person to produce a BMW art car. "This will definitely be my fastest artwork yet," he said in the release. BMW doesn't know yet exactly where either art car would race. "There is a possibility of one or both the [sic] compete in one of the major IMSA WeatherTech series races. However, this has not been decided yet," company spokesperson Thomas Plucinsky told Autoblog. "We expect to see the cars on track in 2017." Both artists have designs in the works but nothing to release yet. However, the gallery above shows some of the earlier creations. The M6 GT3 is BMW's latest racing weapon for customer teams, and it uses a modified 4.4-liter turbocharged V8 with up to 585 horsepower and a six-speed sequential gearbox. It will compete in places like the GTD class of the 2016 IMSA WeatherTech SportCar Championship in the US. Cao Fei and John Baldessari to create the next BMW Art Cars Racing tradition to be continued with the BMW M6 GT3 Munich/New York. Following commissions by Jenny Holzer (1999), Olafur Eliasson (2007) and Jeff Koons (2010), the BMW Art Car series will now be continued. On the occasion of the series' 40th anniversary, a jury of distinguished museum directors and curators chose two internationally renowned artists to design one car each. Chinese artist Cao Fei (*1978) and American artist John Baldessari (*1931) will be the youngest and the oldest artist represented in the collection respectively.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.