2007 Bmw X5 4.8i on 2040-cars

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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Color me electric: a nine-year-old designs a crayon-colored Mini wrap

Perhaps one is never too young to help design the look of a car … with the help of a box of crayons. DonÂ’t tell nine-year-old Oliver Gorrod, who lives in Oxfordshire in England, that it canÂ’t be done. Young Oliver has finished first in a contest sponsored by MINI Electric in the U.K. and crayon-maker Crayola to create an exterior color wrap for the EV that “champions nature.” “I like the idea of all cars being electric, as they are better for the environment, animals and the planet. My car is designed as camouflage, so it blends into natural environments,” said the young man, who was among hundreds of entrants aged from four to 10 years from the U.K. Oliver wins the honor of his design being featured as a vinyl wrap for a car (he only wins the wrap) and a bundle of Crayola art materials for himself and his school. Oliver will also get an invite to visit MINI Plant Oxford for a private tour. “The creativity of the designs were fantastic," said Federico Izzo, director for MINI UK & Ireland. "We are excited to bring OliverÂ’s design to life and hope he will continue to innovate and dream big in the future.” Added Jade Childs of Crayola, “We are delighted to share Crayola art materials with Oliver and his class as part of the competition prize, and we hope they will continue to be inspired and express themselves as they explore, discover, play, pretend, and dream.” Design/Style Green BMW MINI Green Culture Hatchback Electric

2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.