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BMW's DriveNow car sharing shutting down in SF next month

BMW's DriveNow car-sharing service is suspending operations in San Francisco next month after more than three years. The culprit? Not enough parking spots in the City. BMW debuted both DriveNow car-sharing and its ParkNow service in the City by the Bay in August 2012, initially launching with the ActiveE plug-in vehicle and later moving over to the i3. While there probably wasn't a shortage of folks looking to drive those cars, it was the ending part of that equation that proved problematic. That's because San Francisco hasn't been able to clear out enough street-parking spots to make the program work properly, despite adding 80 spaces for the 150 cars in the program back in 2014. "We hope to return to San Francisco in the future and will continue to engage with the City on possible solutions that will allow you to experience the full benefits of our one-way car sharing service," said DriveNow CEO Richard Sternberg on the company's website. "In the meantime, we are focusing our efforts on new cities where our transportation solution can flourish. We would like to thank you for your loyal support and embracing flexible car sharing as an alternative transportation method." As far as that expansion to other US cities, BMW hasn't been specific. Bimmer also runs the DriveNow program in three Germany cities as well as Copenhagen, Vienna and London. So, DriveNow apparently has an easier time finding parking spots in London than in San Francisco. Why BMW couldn't use a flexible parking system for its one-way rentals like the similar Car2go program uses remains a mystery. Related Gallery BMW i3 Available Through DriveNow In Germany View 17 Photos News Source: DriveNow via BMW BlogImage Credit: DriveNow/Facebook Green BMW California parking drivenow

BMW pays tribute with Z4 racing livery

Whether it's from Martini or BMW, there's something that makes us a little weak in the knees when we see a racing livery of dark blue, light blue and red stripes over white. Like the one on this BMW racer that will compete at Sebring next weekend. Presented alongside its spiritual predecessor at Amelia Island this weekend, this BMW Z4 GTLM has been decked out in a throwback version of the Bavarian automaker's iconic color scheme. It's a tribute to the BMW 3.0 CSL that scored the marque's first victory at the legendary Floridian endurance race 40 years ago and even wears the same number 25. It's as good a reason as any to bring back a racing livery we love, but then we'd probably take just about any occasion to appreciate it anyway. 40 years after the first win in Sebring: BMW presents anniversary design of the BMW Z4 GTLM for the 12-hour race. Munich (DE), 14th March 2015. On 21st March, BMW Team RLL will contest the 63rd staging of the legendary 12-hour race of Sebring (US) in the US state of Florida. The endurance classic is also the second race of the 2015 United SportsCar Championship (USCC). BMW Motorsport and BMW of North America celebrate a special anniversary on their return to Sebring this season: 40 years ago, BMW Motorsport got its first Sebring victory, with the BMW 3.0 CSL. In honour of that success, the two BMW Z4 GTLMs of BMW Team RLL will sport special designs as they compete on the "Sebring International Raceway". Car number 25 will carry the colours of the winning BMW 3.0 CSL of 1975. At an unveiling ceremony, which was part of the "Amelia Island Concours d'Elegance" in northern Florida, BMW of North America presented the anniversary design of the vehicles to the public for the first time. Many of the successful heroes of that time took the opportunity to attend the presentation. Forty years after the historic victory, then winners Brian Redman (US), Sam Posey (US) and Hans-Joachim Stuck (DE) were reunited on Amelia Island. Jochen Neerpasch, the first managing director of BMW Motorsport GmbH, and BMW Motorsport Director Jens Marquardt were also among the guests. They all had front row seats as current BMW Team RLL driver Bill Auberlen (US) completed the first presentation laps in the BMW Z4 GTLM with the anniversary design. 1975 was a significant year in the history of BMW in North America: BMW of North America was founded, and just a few days later came the historic first victory with the BMW 3.0 CSL in Sebring.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.