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Auto blog
BMW teases 2 Series Coupe ahead of October 25 debut
Sat, 19 Oct 2013Although it was finally just confirmed that the last of the BMW 1 Series coupes and convertibles went out of production months ago, we won't have to wait very long to see this model's replacement, the all-new 2 Series. BMW released a teaser video for its new coupe today and also announced that the 2 Series will officially debut on October 25.
We may still have to wait until the Detroit Auto Show to see it up close and in person, even though both the Los Angeles Auto Show and Tokyo Motor Show are nearly upon us. Either way, it's not clear when the 2 Series will roll into dealerships. Considering we've already seen the coupe sitting out mostly undisguised for a photo shoot, there really isn't much to see in terms of styling of the car in this sun-drenched, dirt-slinging teaser. BMW does say that this is the first trailer ahead of the 2 Series' unveiling, so there are likely to be more to follow the video seen below.
BMW M3 and M4 CSL not in the cards
Mon, 27 Jan 2014We aren't sure whether to file this one under "good news" or "bad news." BMW confirmed to Top Gear that there "are no plans" for lightweight versions of the new M3 and M4, in the same vein as the E46 M3 CSL (despite rumors to the contrary). The reason?
"There wasn't a CSL on the previous generation, and the way we look at it is like this: the CSL was great because it had this real focus on lightweight engineering. But we've already done that with these new cars. We've made them as light as possible - they come in under 1500 kilograms (3,306 pounds), which for a car like this is incredible," said Matt Collins, BMW's product manager for small to medium cars.
Now, as much as we love the idea of a hardcore version of any car, we appreciate BMW's point of view that the newest Ms are already as light and tough as they need to be. Collins elaborated, saying, "Rather than doing a halfway house to begin with and then rolling out a CSL, we thought we'd make the 'real' car as light as we possibly could. So we've no plans whatsoever to make a lighter, harder version just yet."
BMW starts Apple-like "Genius" program to explain tech
Wed, 20 Feb 2013Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.