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BMW recalls 2016 7 Series because airbags might not deploy

The Basics: BMW will recall 6,110 units of the 2016 7 Series, including versions of the 740 and 750 models with production dates from July 1, 2015, to December 11, 2015. The Problem: The luxury sedans have an airbag control module that could randomly reset because of an electrical short. If a driver has an accident while the system is resetting, then the airbags might not deploy. Injuries/Deaths: None reported. The Fix: Dealers will replace the air bag control module. If You Own One: The recall will begin on May 16. Related Video: RECALL Subject : Air Bags may not Deploy due to Residue on Module Report Receipt Date: MAR 25, 2016 NHTSA Campaign Number: 16V173000 Component(s): AIR BAGS Potential Number of Units Affected: 6,110 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW 740LI 2016 BMW 750LI 2016 BMW 750LXI 2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2016 740Li, 750Li, and 750Lxi vehicles manufactured July 1, 2015, to December 11, 2015. The affected vehicles have an air bag control module that may randomly reset due to an electrical short circuit as a result of residual metallic particles from the manufacturing process. CONSEQUENCE: In the event of a crash while the air bag module is resetting, the air bags may not deploy, increasing the risk of occupant injury. REMEDY: BMW will notify owners, and dealers will replace the air bag control module, free of charge. The recall is expected to begin May 16, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW M5 arrives in Monterey packing 600 hp and matte paint

What's a sure-fire way to make a vehicle better? Well, you can add power or make it more exclusive. BMW has done both, just in time to celebrate the thirtieth anniversary of the legendary M5 sedan.
Only 300 examples of the car you see above, the M5 30th Anniversary Edition, will be sold to the public, and those lucky owners will enjoy the most exclusive, most powerful M5 ever made. Power continues to flow from the standard M5's twin-turbocharged, 4.4-liter V8, which has had its wick turned up to 600 horsepower and 516 pound-feet of torque. The sprint to 60 now happens in just 3.7 seconds, which is still a scarcely fathomable speed among sports cars, let alone comfortable, finely upholstered sedans.
Speaking of that upholstery, Alcantara and leather seats and an Alcantara steering wheel identify the exclusive M5, while special sill plates further call out the car's unique spec. Outside, the standard Competition Package adds 20-inch wheels and black chrome badges, while 30th Anniversary Editions wear BMW's Frozen Dark Silver matte paint.