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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW i8 Concours d'Elegance Edition is so cool it's Frozen

The new, one-of-a-kind BMW i8 Concours d'Elegance Edition made a ritzy debut last night at BMW's private villa, giving the media its first chance to look at the ultra-exclusive hybrid.
As we said in our previous post, the most notable feature of the Concours d'Elegance i8 is its matte grey paint, known as Frozen Grey Metallic in BMW parlance. This isn't the first time we've seen this shade on an exclusive BMW, as it was last used for the Frozen Grey M3 from 2010.
Contrasting quite nicely with the i8's flat paint are its blue and white accents, and its Dalbergia Brown leather upholstery. Blue contrast stitching complements the interior aesthetic, as do the embossed BMW roundels in the headrests.

BMW recalling 40k+ motorcycles to replace rear wheel flange

A problem with the rear wheels on a wide array of its motorcycles has prompted BMW and the National Highway Traffic Safety Administration to issue a recall for 43,426 vehicles. In the affected units, the mounting flange on the rear wheel is at risk of cracking if the bolts are over-tightened. If that flange cracks, "the rear wheel may not remain secured to the motorcycle," which is kind of important considering there are only two wheels on a motorcycle to start with. The recall affects certain model-year 1200 and 1300 models – including the R1200GS, R1200RT, R1200GS, R1200R, R1200S, R1200ST, K1200S, K1200R, K1200R Sport, K1200GT, K1300S, K1300R and K1300GT – as well as the HP2 Megamoto, HP2 Enduro and HP2 Sport. Owners of the affects units can expect to head from the manufacturer to arrange having the aluminum flange replaced with a steel one. Related Video: RECALL Subject : Rear Wheel Mounting Flange may Crack Report Receipt Date: MAR 11, 2015 NHTSA Campaign Number: 15V141000 Component(s): WHEELS Potential Number of Units Affected: 43,426 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2005-2010 R1200GS and R1200RT, 2006-2010 R1200GS Adventure, 2007-2010 R1200R, 2007 R1200S and K1200R Sport, 2005-2007 R1200ST, 2008-2009 HP2 Megamoto, 2006 HP2 Enduro, 2008-2010 HP2 Sport, 2005-2008 K1200S, 2006-2008 K1200R, K1200GT, 2009-2011 K1300S, 2010-2011 K1300R, and 2009-2010 K1300GT motorcycles. In the affected motorcycles, the rear wheel mounting flange may crack if the rear wheel mounting bolts are over tightened. CONSEQUENCE: If the rear wheel mounting flange cracks, the mounting bolts may loosen and the rear wheel may not remain secured to the motorcycle, causing a loss of stability and increasing the risk of a crash. REMEDY: BMW will notify owners, and dealers will replace the existing aluminum rear wheel flange with a steel one, free of charge. The recall is expected to begin April 21, 2015. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery BMW HP2 Sport View 13 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: BMW Recalls BMW Motorcycle bmw motorrad