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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW preparing two concepts for Villa d'Este

Every spring, the finest automobiles ever to grace tarmac gather on the shores of Lake Como for the Concorso d'Eleganza Villa d'Este. It's a chance for the most beautiful classics to compete for awards and for automakers and design studios to show off their concept cars under the soft light of the Italian sun. But while most of the vehicles old and new that show up for the concours are ones we've seen before, BMW takes things a step further.
As patron of the concorso d'eleganza for the past ten years, BMW regularly cooks up something new for the glamorous extravaganza. Last year it teamed up with Pininfarina for the Gran Lusso Coupé and revealed it alongside the Concept 90 motorcycle. The year before that came the BMW Zagato Coupe, preceded by the 328 Hommage and the M1 Hommage (pictured above) before it.
The theme for this year's event is the Roaring Twenties. BMW may not have been known back then on the same level as Bugatti or Duesenberg, but Rolls-Royce sure was.

BMW 2 Series Gran Tourer is a minivan by any other name

The Ultimate Driving Mini Minivan? Too early to say, considering that we've not yet driven it and so we don't know if it's the ultimate anything. But the BMW 2 Series Gran Tourer definitely slots into place as a small MPV in the European market, hence the mini minivan designation, though it doesn't have sliding doors. We don't have any indication that this 2 Series variant will come to the United States, in case you were wondering. With the option of a third row, this seven-passenger, front-wheel-drive (or optionally, all-wheel-drive) machine from BMW is sure to ruffle a few enthusiast feathers, but it also has the potential to be a big seller for the German brand. Available with a range of three- and four-cylinder engines offering between 116 and 192 horsepower, the 2 Series Gran Tourer packs a lot of space into a very small platform. It may not be the prettiest vehicle to wear the Roundel, but it may be the most practical. See it for yourself from every angle in our high-res gallery of live images above, and feel free to read more in the press release below. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious. Despite its compact dimensions – measuring just 4,556 millimetres long, 1,800 mm wide and 1,608 mm high – the new BMW 2 Series Gran Tourer offers ample space and a generous luggage compartment that can be extended in capacity from 645 to 805 litres. With the rear-seat backrests folded down, this rises to an impressive 1,905 litres of load space. Ensuring maximum variability is the standard-fitted fore-aft sliding rear seat bench – with a 40:20:40-split backrest that folds down at the press of a button – which allows three child seats to be fitted. Extending the possibilities even further is an optional third row of seats which can be completely lowered into the loading floor. Maximising the vehicle's everyday practicality is a range of storage options for all three rows of seats, as well as rails on the front-seat backrests with fold-out tables attached.