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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

The troubled Alfa Romeo Giulia needs serious help [UPDATE]

UPDATE: An Alfa Romeo US spokesman responded to this article with the following statement: The safety concerns expressed in the story are false. The all-new 2017 Alfa Romeo Giulia is designed and engineered to meet or exceed all federal safety regulations. The Alfa Romeo Giulia will begin production for the North American market in the late second-quarter of this year. Alfa Romeo will have a full product portfolio of premium vehicles that includes plans for (8) all-new Alfa Romeo vehicles by 2020. The product launches are prioritized by segment volumes starting this year with the Alfa Romeo Giulia production for North America starting in late Q2, followed by the Midsize-UV – the 2nd largest premium segment in North America. Even on the day you dragged them kicking and screaming and gesticulating wildly to a table full of concrete evidence, Alfa Romeo executives will never admit the Giulia program is going through a tough patch. But it is. Reports say the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front, side and rear impact tests. Alfa denies it. Automotive News published a report last week saying two suppliers had insisted the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front-, side-, and rear-impact tests. A third supplier source told us the same thing. Alfa is denying it. It was due on sale in Europe late last year and was supposed to be here in the next month or two. But it wasn't, and it won't. It was to be headlined by a twin-turbo V6 that reportedly howled its way around the Nurburgring 14 seconds faster than the BMW M3 could manage. That second part is only true if you believe it's fair to compare a full lap in a standard BMW M3 with a favorable accumulation of sector times to a development prototype Giulia with 220 pounds stripped out of it and rolling on hand-cut racing slicks. No, me neither. A Promising Start The Giulia's all-new architecture was developed in just two years by a skunkworks of young engineers headed by Fiat's engineering prince, Philippe Krief, and (bafflingly) sited inside Maserati's headquarters complex in Modena, about three hours from Alfa Romeo's own Turin HQ.

BMW i8 pitted against M4 in sibling rivalry track battle

We recently watched Auto Bild challenge the BMW i8 against the M4 in a German drag race of decide the quicker of the inter-brand rivals. The hybrid took a commanding victory in that fight. However, Autocar now has a new battle for the two coupes. The siblings are together again on the Castle Combe Circuit to find out which of them offers the more enjoyable experience at the track. Unfortunately, we don't ever get a perfect point of comparison in the video because host Steve Sutcliffe never does a full lap in anger with either of them to set a time. Instead, he focuses more on how the BMWs feel behind the wheel. Sutcliffe also admits midway through the clip that the i8's electric motor is out of juice to power the front axle's electric motor. That only leaves the hybrid with its 228-horsepower and 236-pound-feet-of-torque turbocharged three-cylinder to spin the rear wheels. Still, Sutcliffe spends ample time explaining the benefits and downfalls of driving these coupes. See where his opinion falls between the M4 as the traditional German sports coupe and the i8 as the new-school hybrid in the video, above.