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Audi and Mercedes both outsell BMW in January

There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz

BMW X4 opens up alongside its boxier brother

It doesn't seem so long ago that BMW (not to mention Audi, Volvo and a handful of other European automakers) weren't in the crossover market. But it's been over a decade since BMW began producing the first-gen X5, and in the fourteen years since, the Bavarian automaker has steadily expanded its portfolio to include the X1, X3 and X6.
The next to join the family will be the X4, which is essentially to the X3 what the X6 is to the X5. That is to say, basically the same vehicle, only with an (arguably) more stylish but less utile roofline. Previewed in concept form at the Shanghai Auto Show half a year ago, the X4 has been snapped by our plucky paparazzi in the past, but this is the first time we've seen inside.
Not only that, but the prototype in question was spotted next to the current X3 on which it is based, which gives us ample opportunity to see the differences between them. Of course, that still primarily comes down to the slantback profile, because otherwise, the two are essentially the same inside and out. Or at least they will be: many of the differences between the two are expected to port over to the X3 when it's refreshed next year, including some subtle interior upgrades - just not the roofline.

BMW now wants to build 'ultimate machine driver'

The lines between the auto industry and Silicon Valley have been blurring for a while now. Google, for example, is hiring people from deep within the automotive world to spruce up its autonomous driving project. Apple is doing the same, and Tesla's sort of on both sides. More examples are easy to find. That's why it's no surprise, really, that there's a movement happening behind the scenes at BMW to reinvent the roundel. Speaking at the Geneva Motor Show this week, BMW board member Klaus Froehlich told Reuters that the Bavarian automaker is refocusing its sights on Silicon Valley. The goal, Froehlich said, is to have half of BMW's research and development staff to be computer programmers. Their mission: to build the AI that will maneuver upcoming self-driving BMWs. In other words, after 100 years of building what the company calls the ultimate driving machine, BMW is shifting over to the ultimate machine driver. We should've seen it coming with that autonomous driving video last year. Many automakers are working on autonomous cars these days, and this is all nothing new for BMW, but Froehlich's comments show an increased focus on cars that will drive you. "For me it is a core competence to have the most intelligent car," Froehlich said. "Our task is to preserve our business model without surrendering it to an Internet player." Some of the tasks that Froehlich sees for an expanded software team will be developing better cloud connection, so that a self-driving car can get messages from a central network. It means perhaps licensing BMW's plug-in powertrains to smaller companies that maybe can't build their own but have other strengths that BMW can access. By developing its own staff and working with partners – the same strategy automakers have used for years – BMW is trying to get ready for the autonomous future. Related Video: News Source: ReutersImage Credit: Harold Cunningham/Getty Images Green BMW Technology Emerging Technologies Autonomous Vehicles Electric Future Vehicles bmw i research and development klaus froehlich