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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.

2014 BMW M235i is your Diet M4

Alongside its big brothers, the M3 and M4, the new M235i was rolled out by BMW at the Detroit Auto Show today as the sportiest member of the 2 Series range. The sharp two-door is the replacement for the current 1 Series, meaning the M235i is more or less the equivalent of the old 135is. Underhood sits BMW's venerable 3.0-liter, turbocharged inline six-cylinder engine, complete with 322 horsepower and 332 pound-feet of torque. Power is, naturally, sent to the rear wheels via either a six-speed manual or an eight-speed automatic, allowing the M235i to hit 62 miles per hour in 4.8 seconds when optioned with the automatic. Prices start at $43,100, meaning the M235i should give the $47,450 Mercedes-Benz CLA45 AMG a real challenge in terms of cluck for the buck, provided a second set of doors isn't needed. We've got a full gallery of live images from the floor of the 2014 Detroit Auto Show, along with the stock gallery and BMW's press release from our original post on the 2 Series. Scroll up for the former and down for the latter. The All-New BMW 2 Series Coupe A new dimension for The Ultimate Driving Machine Woodcliff Lake, N.J. – October 24, 2013 – 6:00pm EDT/3:00pm PDT. . . BMW today announced the introduction of an entirely new model series with the introduction of the all-new BMW 2 Series Coupe. This new take on The Ultimate Driving MachineTM will arrive in the US in the first quarter of 2014 as the 228i and the M235i. The BMW M235i, the first M Performance Automobile offered in the US, includes an impressive list of performance enhancing features. This successor to the successful 1 Series Coupe will continue the decades-long tradition of premium sub-compact coupes with impeccable driving dynamics when it makes its world debut at the North American International Auto Show in January 2014. The 2014 BMW 2 Series Coupe will be offered at a Manufacturer's Suggested Retail Price of $33,025 for the 228i and $44,025 for the M235i, including $925 destination and handling.