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KBB 2013 Brand Image Awards has some obvious and oddball winners
Sat, 30 Mar 2013The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.
BMW wants to build electric SUV in the US
Tue, Jun 9 2015Tesla needs to watch its back. The all-electric Model X hasn't even hit the market yet and already, luxury competitors are gearing up to combat it. Audi is prepping an all-electric concept for Frankfurt that previews a Model X-fighting CUV, and now BMW is allegedly prepping a third member of its i sub-brand, in the form of an American-built, all-electric crossover. Germany's Wirtschaftswoche claims the plan is awaiting board approval for production in Spartanburg, where BMW already builds the entirety of its X lineup. BMW, for its part, has told Automotive News Europe that the report is simply "speculation." Speculation or no, we agree with Evercore ISI analyst Arndt Ellinghorst, who told Automotive News that adding a crossover to the i family is a logical move. "In our view an iSUV makes perfect sense for BMW. SUVs are in demand and given the market's reaction to Tesla's Model X so far, it seems to be a good fit for families and suburban commuters." While Audi is preparing to offer its Model X fighter by 2018, though, Ellinghorst told AN not to expect BMW's entry to the segment before then.
BMW's DriveNow car sharing shutting down in SF next month
Tue, Oct 6 2015BMW's DriveNow car-sharing service is suspending operations in San Francisco next month after more than three years. The culprit? Not enough parking spots in the City. BMW debuted both DriveNow car-sharing and its ParkNow service in the City by the Bay in August 2012, initially launching with the ActiveE plug-in vehicle and later moving over to the i3. While there probably wasn't a shortage of folks looking to drive those cars, it was the ending part of that equation that proved problematic. That's because San Francisco hasn't been able to clear out enough street-parking spots to make the program work properly, despite adding 80 spaces for the 150 cars in the program back in 2014. "We hope to return to San Francisco in the future and will continue to engage with the City on possible solutions that will allow you to experience the full benefits of our one-way car sharing service," said DriveNow CEO Richard Sternberg on the company's website. "In the meantime, we are focusing our efforts on new cities where our transportation solution can flourish. We would like to thank you for your loyal support and embracing flexible car sharing as an alternative transportation method." As far as that expansion to other US cities, BMW hasn't been specific. Bimmer also runs the DriveNow program in three Germany cities as well as Copenhagen, Vienna and London. So, DriveNow apparently has an easier time finding parking spots in London than in San Francisco. Why BMW couldn't use a flexible parking system for its one-way rentals like the similar Car2go program uses remains a mystery. Related Gallery BMW i3 Available Through DriveNow In Germany View 17 Photos News Source: DriveNow via BMW BlogImage Credit: DriveNow/Facebook Green BMW California parking drivenow