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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2016 BMW 7 Series slims down, techs up

BMW is finally pulling the wraps off its sixth-generation 7 Series. The flagship boasts a ton of improvements for 2016, including a smattering of onboard tech and weight reduction of 190 pounds. The 7 Series uses a new internal structure called Carbon Core. Derived from the i sub-brand, Carbon Core uses a mix of carbon-fiber-reinforced plastic and ultra-high-tensile steel for the 7's major structural components. It's largely responsible for the 190-pound weight reduction, along with the aluminum doors and trunk lid. The weight savings has allowed BMW to maintain a fifty-fifty weight distribution. That new structure underpins the largest sedan BMW has ever produced. At 206.6 inches in total, the long-wheelbase-only 7 Series is over an inch longer than its predecessor. Its 124.6-inch wheelbase and 74.9-inch width, though, remain unchanged. Even with such a modest increase in size, BMW is claiming best-in-class rear legroom, at 44.4 inches – a tenth of an inch more than the current 7. Unlike the old car, though, this new 7 Series gets with the times in terms of chauffeur equipment. The front passenger seat can be slid forward and folded, allowing a lucky rear passenger to take advantage of the new pop-out footrest and optional 42.5-degree seat incline, available as part of the Rear Executive Lounge Seating Package. iDrive now adds a number of 3D sensors that respond to pre-programed hand motions. The 7 Series will debut here in the United States with two engines, both of which should be familiar to BMW consumers. There's a 320-horsepower, 3.0-liter, turbocharged six-cylinder in the nose of the 740i, and a 4.4-liter, twin-turbocharged V8 with 445 hp on tap in the 750i xDrive. 60 miles per hour arrives in a relaxed 5.4 seconds for the 740i and 4.3 seconds in the V8 model. Once again, ZF provides the eight-speed automatic transmission used with both engines. Joining the 740i and 750i is the new 740e xDrive. The plug-in-hybrid sedan is motivated by a 2.0-liter, turbocharged four-cylinder and an electric motor, and is capable of 23 miles per charge and speeds of up to 75 miles per hour in pure electric mode. Tthere's no shortage of tech on the latest 7 Series. While we're familiar with some items, like active grille shutters and BMW's Air Breather system, it's items like the gesture-control-equipped iDrive 5.0 that pique our interest. Alongside the new and standard touchscreen, iDrive now adds a number of 3D sensors that respond to pre-programed hand motions.

BMW teases new 7 Series with gesture control tech, LCD display key

Want an early glimpse at what features you can expect to see in your next car a few years down the line? Look to flagship luxury sedans, where automakers often roll out their most advanced technologies. Like on the next-generation BMW 7 Series. Previewed in this teaser clip above, detailed in the press release below and pictured in the massive gallery at bottom, Munich's upcoming flagship model will be packed with innovative features. It'll have a remote-control parking feature that won't even require the driver to be on board when entering or exiting a parking space, controlled through an LCD touchscreen on the key fob. Once on board, you'll also be able to control the infotainment system with three-dimensional gestures made in the air or through the touchscreen display. Power will be provided by a new generation of engines, starting with a turbocharged inline-six mated to an eight-speed automatic transmission. An adaptive air suspension promises to offer a sporty or cushioning ride as desired. And it's all being built around a structure made partially out of carbon fiber, cutting nearly 290 pounds off the curb weight. All of which paints a picture of the next-generation 7 Series as a rolling technology exhibit, and one we're looking forward to experiencing first-hand. Technology and innovation workshop on the new BMW 7 Series model range. PreDrive Miramas. 17.04.2015 BMW is using a technology and innovation workshop to present an initial selection of development highlights which the next generation of the BMW 7 Series model range will use to set new benchmarks in lightweight design, driving dynamics, comfort, intelligent connectivity and operation. The extensive use of carbon-fibre-reinforced plastic (CFRP) in the structure of the passenger cell, the rigorous and detailed application of lightweight design and a new generation of engines combine to reduce the weight of the luxury sedan along with its fuel consumption and emissions figures. The comfort, safety and driving experience offered by the new BMW 7 Series benefit from new chassis technology, exceptional scope for interaction with the car's infotainment technology and a wider selection of driver assistance systems from BMW ConnectedDrive. BMW EfficientLightweight: Carbon Core helps to reduce weight by up to 130 kilograms. Thanks to the BMW EfficientLightweight strategy, the new BMW 7 Series line-up will tip the scales up to 130 kilograms lighter than the outgoing generation of models.