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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW i3 REx can be hacked to offer more miles, AM radio

If you're a BMW i3 REx owner who's willing to risk voiding your warranty, there's a low-level hack that offers up an interesting question. Which is worth more, an extra 20 miles or so of range from the gas-powered range extender or the ability to listen to local sports, like, for example, the iconic Vin Scully on Los Angeles Dodger broadcasts? The choice might be easy for Dodger fans, but it could be a bit more challenging anyone ready to make a road trip. The i3 REx is considered a zero-emissions vehicle under the odd rules from the California Air Resources Board (an important category for automakers) because the miles provided by the gas-powered range extender are about equal to the single-charge range of the vehicle's battery, Green Car Reports says. Some enterprising folks have figured out how to modify the software to tweak the car's capabilities. That means that instead of being able to put in only 1.9 gallons of fuel at a time into the tank, you can put in 2.4 gallons, allowing for that extra 20 miles of driving range. Additionally, the i3 REx's software suppresses AM radio because of potential electromagnetic interference from the electric drivetrain. But, again, that can be reversed with a few tweaks to the software. We need to give out a warning, though: messing with these sorts of software settings is a good way to void your warranty. So, if you're in LA and thinking about enjoying that Dodger (or, dare we say, Giant) broadcast and a few extra driving miles, make sure to figure in all of the factors. Related Video: Featured Gallery BMW i3 Coupe Concept: LA 2012 View 18 Photos News Source: Green Car Reports Green BMW Electric California warranty range extender software

Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.