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Auto blog
BMW X7 to follow Volvo's lead with four-seat, $100k limo
Thu, Mar 31 2016That BMW is planning an X7 crossover is nothing new. The company needs a three-row model to cap its crossover range and take on the Mercedes GLS and Audi Q7, and the current X5 can only take it so far. But according to Automotive News, the Bavarian automaker is planning an even more luxurious version – with fewer seats. The ultra-luxe X7 variant is slated to arrive as the latest embodiment of a new trend emerging among upscale automakers. You make a seven-seat SUV, then rip out the second and third rows, replace them with a pair of first-class recliners, and presto! You have a high-riding limousine. Volvo recently took that approach with the introduction of the XC90 Excellence, and Mercedes may soon adopt a similar formula with the anticipated Maybach version of the GLS. Now BMW appears to be following suit as well. Like the XC90 Excellence, the X7 limousine would carry a price tag in excess of $100,000, and for all that scrap, buyers could expect all the luxury accoutrements that Munich has to offer. Look for reclining seats, acres of legroom, infotainment displays mounted to the front seatbacks, and a center console packed with temperature-controlled cupholders, folding tables, and maybe even a bottle cooler. Like the anticipated 9 Series sedan, the X7 limo would help BMW bridge the gap between its core range and its Rolls-Royce line, which is soon to launch a crossover of its own – albeit unrelated to the X7 – to compete in an even higher market segment. Though these rearward-focused luxury crossovers may be targeted especially at the Chinese market – where titans of industry are chauffeured through densely packed city streets – the X7 is anticipated to be built right here in the USA at the plant in Spartanburg, SC. It won't be the only new crossover joining the Roundel marque's lineup, though. A new X2 is anticipated to apply the same format we've seen on the X6 and X4 to the smaller X1. At this rate, we wouldn't be surprised to see a super-sized, slant-backed X8 to follow as luxury automakers make a growing share of their profits from crossovers. Related Video: Featured Gallery 2014 BMW X5 View 35 Photos News Source: Automotive News - sub. req.Image Credit: BMW BMW Crossover Luxury bmw x7
BMW gearing up for Sochi Olympics with bobsled documentary [w/video]
Fri, Jan 3 2014BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.
BMW is ready for our inevitable EV future
Mon, Dec 4 2017Is "rolling lithium" a thing, yet? Because BMW is trying to make this — the opposite of " rolling coal" — happen at this year's Los Angeles Auto Show. The Bavarian vehicular group is showing five all-new electric-powered concepts or production models in L.A. These include the C-Evolution, a 99-mile range scooter from BMW Motorcycles; the 150-mile range, two-door hardtop Electric Concept from Mini; and three vehicles from its advanced i sub-brand: the i3S, a sportier and more potent version of the brand's electric commuter nodule; the i Vision Dynamics four-door coupe concept, featuring a sporty four-second 0-60 time and a professed 373 mile range; and the long-promised roadster version of the i8 supercar, with just two seats, a bikini top, and an enhanced power pack providing 18 miles of range. The unveiling of these vehicles in Los Angeles makes perfect sense to us. California is one of the world's largest markets for luxury automobiles. It is also America's biggest market for electric-powered vehicles. Studies show that the state's combination of fiscal incentives, trendsetting cultural positioning, legislative requirements and massive population contributed to the purchase of half of the country's EVs and hybrids this decade. "The customers for the brand are mainly on the West and East Coasts, and the California customer especially is interested in sustainability and environmental protection," said Robert Irlinger, head of BMW's advanced i sub-brand. The bigger question revolves around BMW's larger EV strategy. Given the current global regulatory environment, with its rightful pressures on increasing efficiency and decreasing emissions to help soothe our warming planet and save all life on it, luxury automakers seem to be making a push toward developing a range of battery-powered vehicles to be available around or after the start of the next decade. It seems BMW, with its varied subsidiaries — from lightweight scooters to ultra-luxury barges — is uniquely poised to provide an array of such vehicles. "In the first stage of i back in 2013, we brought what you could call 'bookmark' cars to the market — the i3 commuter and i8 sports car — to show the range of what an electric vehicle could be," said Irlinger. "Now, we are seeing growing interest from customers to bring electrification to the heart of the brand, even to a sport sedan like our i Vision Dynamics four-door coupe.
