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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW recalls i8 for stability control problem

The Basics: BMW will recall 16 examples of the 2015 i8 with production dates between May 29, 2015, and June 5, 2015. The Problem: Improperly drilled holes in the dynamic stability control hydraulic unit could restrict the movement of one or more of the part's pistons. This problem could impact the DSC's control over the vehicle's braking. Injuries/Deaths: None reported. The Fix: BMW dealers will check the DSC hydraulic unit and will replace the part if necessary. If You Own One: BMW expects the recall to start February 10. More Information: BMW previously recalled 223 examples of the 2014 i8 for a possible fuel leak. Related Video: RECALL Subject : Impaired Dynamic Stability Control (DSC) Functions Report Receipt Date: DEC 28, 2015 NHTSA Campaign Number: 15V882000 Component(s): ELECTRONIC STABILITY CONTROL Potential Number of Units Affected: 16 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW I8 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 i8 vehicles manufactured May 29, 2015, to June 5, 2015. Improperly drilled holes within the Dynamic Stability Control (DSC) hydraulic unit may restrict one or more pistons impairing the DSC functions, including braking. CONSEQUENCE: Impaired DSC functionality may negatively impact vehicle handling and braking and increase the risk of a crash. REMEDY: BMW will notify owners, and dealers will inspect the DSC hydraulic unit, and replace if necessary, free of charge. The recall is expected to begin February 10, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.