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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Options sheet for the BMW M2 leaks

The same folks over at the 2addicts forum that brought us preliminary specs on the BMW M2 have apparently gotten their hands on the option sheet for what will be the littlest M. Reports indicate 365 horsepower and 343 pound-feet of torque from turbocharged, 3.0-liter inline-six, working through either a six-speed manual transmission or a seven-speed dual-clutch. Other features on the car won't be so replete with choice. According to the options sheet provided by a forum member there's only one wheel style available, 19-inch black numbers, said to be the black light alloy double spoke wheels that can be specced on the M4. There's a parking sensor fitted to the rear, but no sensor option for the front of the car. Navigation Pro and carbon interior inserts are standard, as is the Shadowline black exterior trim, which swaps out chrome trim around the windows and other places for muted black. Among the options will be power heated seats, a rearview camera, adaptive headlights, an upgraded Harman Kardon stereo, and a five-year warranty. Those adaptive headlights are xenon; LED headlights aren't available. Neither is a carbon fiber roof. But there will be a moonroof option, BMW's Electronic Damper Control, and proper M seats by the looks of it - the coupe will get M235i seats as standard. Take this news with some salt - the order information comes from a Belgian member who ordered his Euro-spec car, so US option mileage might vary. Related Video:

BMW i3s traction control tech going in all BMW, Mini cars

The BMW i3s is essentially a warmed-up version of the i3 electric car we all know and love. The performance boost isn't huge — just 14 horsepower and 15 pound-feet of torque — but it also gets a new suspension, wheels and tires as well as an improved traction control system. We found the car to benefit from all the updates when we drove it for our First Drive Review, but now BMW has offered up more details on just how the traction control system of the i3s helps make it better to drive. The company says it'll expand the technology to all future BMW and Mini models as well. The i3s's system is calibrated to help it to pull away quickly from a stop, making full use of the instantaneous torque offered by the electric motor. It also improves stability when accelerating out of corners, when using regenerative braking and, of course, when the road conditions are less than ideal. The results are palpable, and with the other improvements the i3s definitely feels stronger off the line, as we found on our drive. It's also about a half-second quicker to 60 miles per hour, at 6.8 seconds. The secret is in the response time of the stability control, which BMW claims is 50 times faster than the conventional system. This is made possible by moving the control process into the powertrain itself, rather than a remote unit. This reduces the signal path and, thus, the response time of the traction control system. BMW's Head of Chassis Development, Peter Langen, said of it, "With their high levels of torque and instantaneous responses to every movement of the accelerator, electric motors already make significantly higher demands on driving stability systems than conventional power units." While engineered to make the most of the electric motor, BMW says the shorter cycles of this traction control system show promise for internal combustion vehicles as well. As such, we'll begin to see the improved technology applied across the BMW and Mini lineups going forward. Related Video: