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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

2014 BMW 320i

When BMW switched its entry level 3 Series, the 328i, from a naturally aspirated, 3.0-liter six-cylinder to a turbocharged, 2.0-liter four-cylinder, we weren't entirely sure what to think. Sure, from a pure numbers perspective, the new 2.0-liter cooked the old 3.0's goose, delivering more torque at far more accessible engine speeds while boosting horsepower and fuel economy.
While we miss that revvy six-pot, the numbers for the 2.0 were just way too good to pass up. Then we received news of an even less-powerful 2.0-liter 3 Series - the 320i. This was interesting, as it saw BMW delving into a power level previously owned solely by the anemic Lexus IS 250 and its six-cylinder engine.
Could BMW make a sub-200-horsepower sedan that still drove the way we expected a 3 Series to drive? To find out, we borrowed the new 320i for a week of testing.

This Alpina C1 is a rare bit of BMW 3 Series history

Over its five decades in the business, German tuner-turned-automaker Alpina has established a long history of taking great BMWs and making them just a bit tastier, more luxurious, and well... faster. Of course, they haven't always been the land rockets of modern day, however that's not to say they were exactly tame. Back in the early 1980s, this was one of the cars to have—an Alpina C1 2.3. Based on the original E21 BMW 3-series, the C1 2.3 bridged the performance gap between the standard BMW 323i and Alpina's hard-charging B6 2.8. It summoned up a heady 170 horsepower and disposed of the 60 mph sprint in just seven and a half seconds. Not shabby at all. 33 years later, this '83 Alpina C1 is back up for sale , and it's still quite the head-turner. RELATED: Check Out the Hard-Charging 2016 Alpina B6 xDrive A look back at the C1's contemporary relatives show just how wide Alpina's performance gap had been. Introduced in 1977, the BMW 323i offered up 141 horsepower courtesy of BMW's famed M20 straight-six engine, a big performance improvement over the E21's previous four-cylinders. The Alpina B6 2.8 3-series on the other hand, introduced in 1978, blew its doors off thanks to the bigger 2.8-liter straight-six plucked from the BMW 528i, offering up 200 horsepower. All that, in an early 3-series. With that in mind, a middle-of-the-pack car made sense, so Alpina treated the 323i's straight-six to some of the B6 2.8's goodies, minus the former's Bosch fuel-injection system. Bilstein shocks were part of the diet too, along with oversized disc brakes, sleek alloy wheels, as well as the tell-tale Alpina front splitter, rear spoiler, and racy side-stripes. RELATED: The BMW Isetta is Coming Back, But as an Electric Vehicle! Inside, Alpina added a dose of luxury as well. One could order their C1 2.3 with the gorgeous optional Recaro seats with Alpina stripes, as well as a bespoke leather steering wheel, gear knob, and speedometer. Top speed? About 130 mph. Compared to regular E21 BMW 3-series cars, these are quite rare. How rare is a point of debate, however. Production estimates range from as few as 35 to as many as 400, depending on the source. Regardless, you certainly don't see them everyday, and if this one fits your fancy... it lives in Philadelphia, Pennsylvania. Related Video: This article originally appeared on Boldride.com. Aftermarket BMW Auctions Coupe Classics eBay alpina