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BMW factors big in Mission: Impossible Rogue Nation

Product placement is big business, especially for automakers and especially in blockbuster action film franchises involving spies and assassins. Just ask Aston Martin or Jaguar Land Rover about their involvement in the James Bond movies, or Audi about the role it plays in the Transporter series. But when it comes to Mission: Impossible, it's all about the Bimmers. BMW has been featuring prominently in the popular action franchise, putting its i8 hybrid sports car front and center in the last installment, Ghost Protocol. And it will grab the spotlight once again in the upcoming Mission: Impossible Rogue Nation. Watch this latest trailer just released by Paramount Pictures and you might be able to pick out the M3 driven by Tom Cruise, the X5 by Jeremy Renner and the S 1000 RR motorcycles ridden by a whole crew of bad guys. Wheels aside, it's our best look yet at the upcoming fifth installment in the popular movie franchise, so if you're a fan, you'll want to check it out as the movie's not set to be released until the end of July. High-speed, high-tech, high excitement 24.03.2015 Munich/Los Angeles. BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures' legendary action film franchise, "Mission: Impossible – Rogue Nation", in theaters from July 31. This is the second time BMW has "accepted the mission" to lend its superior technological support to the film's production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of "Mission: Impossible - Ghost Protocol". The film's official trailer, released worldwide yesterday, offers fans a first glimpse of the high-adrenaline action that only Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team can deliver – including spectacular driving scenes where the new BMW M3 is put through its paces. Its renowned high-performance capabilities made the fifth generation M3 sports car the perfect choice to perform precision driving sequences, the likes of which have never been seen before. The M division's philosophy and dynamic design leaves no doubt about the M3's motorsport genes while the BMW Motorrad S 1000 RR, which is also seen in the film trailer released yesterday, represents the ultimate performance on two wheels.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Acura TLX Type S vs. BMW M340i xDrive | Sport sedan comparison test

Luxury sport sedans are still turning up on the market, and the Acura TLX Type S is one of the freshest cuts of meat in the window. It’s AcuraÂ’s big return to Type S performance models. Benchmarked against the proverbial best performance sedans of the segment, Acura is aiming to not just to compete, but to win dogfights like these. To see if the return of Type S is all itÂ’s cracked up to be, we decided to pin it up against the historical king of sport sedan shootouts: a BMW 3 Series. Specifically, the Type S is taking on the M340i xDrive, which is this AcuraÂ’s most natural competitor from Munich. Should the diehard BMW driver make the switch to Japanese performance? Does Type S do enough to lift this Acura up to best GermanyÂ’s finest? There are a lot of variables at play here, and they all make it complicated to choose a winner. The similarities between these two begin from the top of the spec sheet and go down. Both have 3.0-liter turbocharged six-cylinder engines — BMW arranges its cylinders inline, while Acura chooses a V configuration. Quick-shifting automatic transmissions are standard. BMW uses an eight-speed unit, while Acura uses a 10-speed. Both get electronically-controlled dampers, big brakes and sticky summer rubber. They each offer up usable backseat space and reasonably-sized trunks. WeÂ’d feel just as confident showing up to an important business meeting in either one as we would at a track day. ThatÂ’s the beauty of this mid-tier performance segment. After looking at their specs, it shouldn't be surprising that the M340i is the quicker of the two here. Its 382 horsepower and 368 pound-feet of torque hit noticeably harder from any speed than AcuraÂ’s 355 horses and 354 pound-feet of torque. The Acura is also carrying an extra 232 pounds of curb weight over the Bimmer, which makes the M340iÂ’s 1-second advantage in the 0-60 mph sprint make perfect sense. For the record, BMW quotes a 4.1-second time, and Acura only offers an approximate time of 5 seconds. Both estimates feel accurate. Beyond sheer acceleration, both engines offer up their own version of tingly feel-goods. BMWÂ’s inline-six is as smooth as ever as it plays its sonorous note all the way to the 7,000 rpm redline. There are few sounds in the automotive universe that surpass the glee we feel when listening to a BMW inline-six at full-chat, and that rule still applies to the M340i.