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BMW owners celebrate 40 years of 3 Series

With a recent refresh and introduction of the 340i, BMW is continuing to evolve the 3 Series to make sure that the it can keep up in the competitive world of sport sedans. However, the company doesn't want to forgot the past 40 years of the 3 Series' history. In a new video, the brand travels the world to let owners of a few classic examples explain just what makes this model so special. While several generations get their turn in the limelight, fans of the E30 from the '80s and early '90s will find a lot to like here. BMW travels to Las Vegas, NV, to talk with a guy who specializes in restoring them, and then the company goes to Jakarta, Indonesia, to check out one that's grabbing trophies on the racetrack. A bit of advice, though: make sure to turn on the subtitles for this video because portions of it include interviews with Spanish and German owners in their native languages.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

This Alpina C1 is a rare bit of BMW 3 Series history

Over its five decades in the business, German tuner-turned-automaker Alpina has established a long history of taking great BMWs and making them just a bit tastier, more luxurious, and well... faster. Of course, they haven't always been the land rockets of modern day, however that's not to say they were exactly tame. Back in the early 1980s, this was one of the cars to have—an Alpina C1 2.3. Based on the original E21 BMW 3-series, the C1 2.3 bridged the performance gap between the standard BMW 323i and Alpina's hard-charging B6 2.8. It summoned up a heady 170 horsepower and disposed of the 60 mph sprint in just seven and a half seconds. Not shabby at all. 33 years later, this '83 Alpina C1 is back up for sale , and it's still quite the head-turner. RELATED: Check Out the Hard-Charging 2016 Alpina B6 xDrive A look back at the C1's contemporary relatives show just how wide Alpina's performance gap had been. Introduced in 1977, the BMW 323i offered up 141 horsepower courtesy of BMW's famed M20 straight-six engine, a big performance improvement over the E21's previous four-cylinders. The Alpina B6 2.8 3-series on the other hand, introduced in 1978, blew its doors off thanks to the bigger 2.8-liter straight-six plucked from the BMW 528i, offering up 200 horsepower. All that, in an early 3-series. With that in mind, a middle-of-the-pack car made sense, so Alpina treated the 323i's straight-six to some of the B6 2.8's goodies, minus the former's Bosch fuel-injection system. Bilstein shocks were part of the diet too, along with oversized disc brakes, sleek alloy wheels, as well as the tell-tale Alpina front splitter, rear spoiler, and racy side-stripes. RELATED: The BMW Isetta is Coming Back, But as an Electric Vehicle! Inside, Alpina added a dose of luxury as well. One could order their C1 2.3 with the gorgeous optional Recaro seats with Alpina stripes, as well as a bespoke leather steering wheel, gear knob, and speedometer. Top speed? About 130 mph. Compared to regular E21 BMW 3-series cars, these are quite rare. How rare is a point of debate, however. Production estimates range from as few as 35 to as many as 400, depending on the source. Regardless, you certainly don't see them everyday, and if this one fits your fancy... it lives in Philadelphia, Pennsylvania. Related Video: This article originally appeared on Boldride.com. Aftermarket BMW Auctions Coupe Classics eBay alpina