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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 BMW 4 Series Gran Coupe might be a better 3 Series sedan

At BMW, there really is something for everyone these days. Just take a look at the massive 3 Series/4 Series range - you can have a sedan, coupe, convertible, wagon, or funky-backed Gran Turismo. And now, with the introduction of the 2015 4 Series Gran Coupe, you can have another seda... err, hatchback, actually. But perhaps, a better one.
Compared to the 3 Series sedan, the 4 Series Gran Coupe is both longer and wider by about half an inch, but is shorter in overall height by an inch and a half. Honestly, to our eyes, it looks a little better than the 3 Series, too, what with its longer roofline, more sculpted rear haunches and lower stance. Full interior volume specs for the 4GC aren't available as of this writing, but we expect them to be roughly the same as the 3 Series, perhaps with a small decrease in headroom and rear legroom. Trunk space, at 17 cubic feet, matches the 3 Series sedan, and because the 4GC actually uses a hatchback design, it should be easier to access.
Powertrains are completely carryover from the rest of the 3/4 Series range. The 428i uses BMW's well-liked 2.0-liter turbocharged inline-four with 240 horsepower and 255 pound-feet of torque, and the 435i is fitted with the company's 3.0-liter turbo-six, good for 300 hp and 300 lb-ft. An eight-speed automatic is the only transmission available in the US with either model and rear-wheel drive is standard. Only the 428i can be had with BMW's xDrive all-wheel-drive system, and interestingly, the 428i Gran Coupe is actually expected to be more fuel-efficient than its 3 Series sedan counterpart. The GC is estimated to return 23/35 miles per gallon city/highway, compared to the 23/33 mpg in the 328i sedan. The 435i Gran Coupe should achieve the same 22/32 mpg ratings as the 335i sedan.

BMW and Samsung team up with Galaxy Gear smartwatch that talks to your i3

Without a doubt, the most impressive thing that BMW showed at CES this year was a driverless M235i drifting flawlessly around a wet track at Las Vegas Speedway. However, that bit of robotic helmsmanship wasn't the only trick the German company had up its sleeve. Or, more to the point, on its wrist.
Taking a page from rival Mercedes-Benz, BMW demonstrated how a "smartwatch," in this case the Samsung Galaxy Gear, could be made to function usefully with a vehicle, in this case the BMW i3. Calling it a "research application," BMW showed off its BMW i Remote App on the Galaxy Gear; the app gives information about state of battery charge, available range and whether or not all the doors and windows are closed or open. Perhaps more useful still, the watch can be used to send a destination to the i3's navigation unit, adjust the climate control in preparation for a trip and can recognize voice commands. Nifty stuff, if not world-shaking, that could help tech-obsessed luxury buyers take a second look at the upcoming BMW EV.
Take a closer look at the watch in action below, or read thru the BMW press release.