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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW recalls over 76k 2012-2014 models over brake failure

Bimmerfest is reporting that BMW has notified the National Highway Traffic Safety Administration of its intention to voluntarily recall more than 75,000 3 Series, 5 Series, X1, X3 and Z4 models due to a possible loss of power brake assist that could result in the vehicles failing to stop. The recall affects 2012-2014 models equipped with either the N20 or N26 engine produced from May 2012 to August 2013. Until recall repairs have been performed, BMW dealers will discontinue selling or delivering any affected vehicles in their inventories.
The problem has been traced to restricted oil supply from the intake camshaft to the brake vacuum pump, which may cause the brake vacuum pump to fail, resulting in a loss of power brake assist. While the hydraulic brakes will still function, the driver must much apply greater pedal pressure and the distance required to stop the vehicle will increase.
BMW has reported three minor accidents with no confirmed injuries. According to Bimmerfest, drivers who encounter a braking problem should "pull the emergency brake and apply as much brake pedal pressure as possible. If your BMW has an electronic parking brake pull up and hold the switch to engage the brake." Drivers should then park in a safe location and contact BMW Roadside Assistance.

BMW dismisses Tesla tie-up talk

Despite recent rumors to the contrary, don't expect to see much collaboration between Tesla and BMW in the near future. Based on some rather prickly statements from the German automaker, Elon Musk might have even burnt some bridges in Bavaria with his latest proclamations. The spat stems from Musk's recent interview with German magazine Der Spiegel where he discusses future collaboration with BMW on "battery technology or charging stations" and the possibility of a battery factory in Germany. But apparently, any future tie-ups are news to the Bavarian automaker. In an interview with the German business publication Wirtschafts Woche, an unnamed spokesperson for the company claims Musk said it all for PR value and swats down most of the statements. BMW has no intention of acquiring Tesla shares, and they aren't working together on any tech. There's not much chance for future cooperation on a battery factory in Germany, either. BMW believes that the cells can just as easily be purchased from suppliers, like other auto parts. The one slight concession is that the spokesperson said that the German automaker would be willing to supply Tesla with carbon fiber. That's not an exclusive offer, though, and the company is open to negotiate such a deal with any interested automaker.