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Consumer Reports' first motorcycle reliability report finds Japanese brands ahead

Consumer Reports has released its first ever study of motorcycle reliability, and students of its ratings on cars might notice a suspicious similarity - Japanese brands require fewer repairs than the leading American or German brands.
The study analyzed the reliability of 4,680 bikes owned by CR subscribers and found that Yamaha had the best ratings, with just one in ten bikes built between 2009 and 2012 requiring a repair over a four-year period. The makers of the R1 and R6 sport bikes were closely followed by Kawasaki and Honda, while one out of every four of the rumbling bikes from Harley-Davidson experienced an issue. BMW had the worst rating of the brands represented, with one in three bikes having problems.
According to CR, neither Suzuki nor Triumph owners provided enough information for a reliable rating. Based on the responses received, though, Suzuki would have finished with the other Japanese brands and Triumph, being English, would have been one of the less reliable makes.

BMW working on DCT for its FWD cars?

Having introduced its first front-wheel drive products, a report in BMW Blog says that BMW is developing a dual-clutch transmission to use in some of those vehicles. If that is the case then BMW would be catching up to its competitors, with Mercedes-Benz using its 7G-DCT in models like the CLA, and Audi putting its six-speed S-tronic in the A3 and seven-speed S tronic in the A6. Acura and Hyundai use dual-clutch gearboxes in their model lineup as well. Right now the only self-shifting option in the front-wheel-drive-based BMW X1 is an Aisin-sourced eight-speed automatic, the one we described as "perfectly fine but not a standout" that requires "some prodding to coax a downshift." The eight-speed sport transmission will be an option in late 2016, but its paddle shifters and quicker gearchanges still won't be equal to a DCT. That latter possibility would give BMW a sportier avenue of development if it did wish to create something truly athletic out of the X1 – BMW Blog muses on an X1 M40i or an X1 M (you should be past the point of shock if this happens). The Mini range could also benefit, the JCW trims currently fitted with a six-speed sport automatic being obvious candidates. Assuming Munich engineers are on the case, it is predicted that we won't see this transmission for at least two years.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.