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2016 BMW M2 First Drive

Don't skip down to the conclusions, because I'll save you the trouble and spell it out for you right here. The 2016 BMW M2 is superb. Lay out your criteria for a contemporary sport coupe. Then check all the boxes. There are gripes. We've gotten good at uncovering the little issues in an age where the difference between the best and worst car in a class is smaller than ever. But they're that: little. It's a small price to pay for a vehicle that delivers so much more to the driver than the M235i – engagement, performance, pleasure – that it seems a bargain at $52,695 to start. Moreover, it's the right-sized M car we've wanted since the M4 burst its chrysalis and turned into an extra-large, if not overweight, butterfly. BMW had us out to Monterey to sample two M2s: a 7-speed DCT on Mazda Raceway Laguna Seca, and a six-speed manual on the fog-kissed Pacific Coast Highway. The formula here is old-school – thank heavens. It's a compact sport coupe with swollen wheel arches and a hot-rodded inline-six. The proportions are classic: longish hood, short rear deck, reasonably airy greenhouse in the tradition of sporting BMWs, and plenty of meat on the sticky tires. Long Beach Blue paint provides depth to the sheetmetal scalloping and contrast to the fender flares – and the M2 looked great in this bold color. I can't say the same for the less-exciting grey example parked in the hospitality tent. Like most modern turbocharged BMWs, the torque curve is fatter than an In-N-Out Double Double, Animal Style. The overall rightness of the proportions compensates for the more polarizing details. The dimples in the rear bumper, the "scoops" in the lower secondary air inlets, the obligatory fender vent (which is at least small). They're all intended to communicate aggressive sportiness, and succeed to varying degrees, but it's just jewelry. Inside, BMW's excised some of the cheapness that plagued the 2 Series' predecessors. The blue contrasting stitching looks great, the sport steering wheel is perfectly sized, and the carbon-fiber patterned accents at least provide a little texture to break up an unapologetically black interior. On the other hand, the door pulls are not only cheap-looking, but also so large they're impossible to ignore. It's a baffling misstep in an otherwise simple and classy interior. As a quick aside, the HUD is clear and functional – not a new feature for BMWs, but worth noting.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW spied testing new Alpina B7

Just last month BMW released the 2016 7 Series, ushering in a new era for the Bavarian automaker's flagship luxury sedan. And fans of big European performance sedans know what that means: Yes, a V12 model to follow, and maybe an M Performance variant at some point in the future. But before that, we're getting a new Alpina B7. Spied leaving BMW's test center at the Nurburgring, this camouflaged prototype for the new B7 appears to be wearing Alpina's signature low-key visual enhancements. Those include a subtle aero kit and upgraded rolling stock. Though we're only looking at it from the outside, you can expect the interior to feature some similarly discreet upgrades as well. The bigger question is what Alpina will have done to the new 7 underneath the bodywork. The outgoing B7 packed a 4.4-liter twin-turbo V8 with 540 horsepower and nearly as much torque, netting a 0-60 time quoted at 4.3 seconds and an autobahn-crunching top speed of 194 miles per hour. Hardly a slouch, then, but the new Alpina B7 is tipped to pack 600 horsepower or more, which ought to give the high-powered, high-speed, and high-end likes of the Mercedes-AMG S63, Audi S8, Maserati Quattroporte, and Jaguar XJR a run for their considerable money. We smell a battle heating up amidst all that burning rubber and sumptuous leather.