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More automakers working to turn your smartphone into a shareable digital car key

The smartphone killed the phone book, audio player, the pocket digital camera, handheld GPS devices and voice recorders. Now that addictive, transistor-filled candy bar is coming for your car keys. The Car Connectivity Consortium (CCC) announced that it's unveiled Digital Key Release 1.0 Specification for its member companies, which is the first step in standardizing protocols. As of now, the potential is there for drivers to download a digital key that can lock and unlock the car, start it, and transfer the key to another operator in order to share the car. The CCC's aim is to save development costs, stave off a glut of similar-yet-competing technologies, and create keys that reflect the expanded use cases for cars, i.e., car-sharing services and to-your-car delivery. Next year's Release 2.0 Specification will standardize an authentication protocol between the phone and the vehicle — how a digital key is generated on a secure server and transmitted to the car and the device — and "promise more interoperability between cars and mobile devices." The CCC says that "NFC distance bounding and a direct link to the secure element of the device" will assure security. We take that to mean the phone will need to be in direct contact with the vehicle, at least to open the door. Carmakers and suppliers have been working on digital keys for years now, and the ecosystem for individual owners to open individual cars is growing. Audi showed off its Mobile Key at the 2015 Consumer Electronics Show, and now calls it Audi Connect Key, but we haven't seen much of it in the field. That same year, Volvo said it expected to sell cars with digital keys only by 2017, which clearly didn't happen. Last year, the head of sales at BMW asked, "Honestly, how many people really need [keys]? They never take it out of their pocket, so why do I need to carry it around?" Even though a digital key offers an owner more convenience and long-distance control over their vehicle, car sharing is the target — and that can even include traditional rental cars. In 2013, Continental began testing a digital key in France, aimed at integrating and simplifying the electric-car-sharing business; everything from finding a free vehicle to driving it and charging it could be done on a phone. A key could be programmed with the driver's information, so that any car the driver gets in will be automatically updated with that driver's preferences, say for audio or seating position.

BMW considering M7 and luxurious 9 Series

BMW just recently rolled out its new flagship 7 Series sedan. It didn't take long for it to introduce not one, but two performance versions as well. But what we've seen until now could only be the start as the Bavarian automaker looks to close the gap between the 7 and the Rolls-Royce Ghost. What you're looking at above appears to be a prototype testing components for a potentially forthcoming M7 – which is something that BMW has never offered before. It's packing what look like enormous, cross-drilled brakes – just the kind of thing an M-fettled 7 would need to keep its mass and momentum in check. It was seen running around with an M5 and X6 M, suggesting that it's the performance division that's playing around with this big sedan for the first time. An M7 would have to pack some serious punch, considering what's already on offer. Both the Alpina B7 (4.4-liter V8) and M760Li (6.6-liter V12) each offer 600 twin-turbocharged horsepower and 590 pound-feet of torque driving to all four wheels, capable of hitting 60 mph in the threes. The full M version, then, might need a good 650 hp or more, which would put it out in front of everything else – including the Audi S8 Plus (605 hp) and Mercedes-AMG S65 (621 hp). Even with all that performance and clout, however, the M7 might still not be enough for BMW to close that $200k gap to the bottom of the Rolls-Royce range. That's why it could roll out an even more luxurious and completely separate model, potentially called the 9 Series. The new uber-luxe sedan would take on the Mercedes-Maybach S600 that's proven particularly popular in China, where Automotive News notes that Benz sells half of all the S-Class models it makes. Since they're mostly chauffeur-driven through crowded streets, upscale customers there care less about BMW's traditional focus on handling dynamics and more about comfort. And with the government cracking down on corruption, they've also reportedly been eschewing overt symbols of wealth – like the Spirit of Ecstasy hood ornament, for example. We could expect the 9 Series, then, to offer even more rear-seat legroom than the 7, and be more oriented towards comfort than performance. Related Video:

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.