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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

Police smash sinking BMW window with rock to save woman trapped inside

Two quick-thinking police officers in New Zealand saved a woman's life after her BMW somehow ended up in the the ocean on Tuesday afternoon. Witnesses told Stuff.co.nz the woman drove off of a rock wall surrounding a parking lot at Waitemata Harbour in Auckland, New Zealand, and into the ocean. Her BMW immediately began filling with sea water. Bystanders called police and made their own attempts to save the woman. Officers Paul Watts and Simon Russell also tried to open her car doors and smash the windows with a baton. Their failed efforts wasted precious time. The woman soon had to crawl toward the back window, the last part of her car not completely submerged in water. Officer Watts smashed the window with a rock and they were finally able to pull her to safety. Watts told The New Zealand Herald the woman was moments away from drowning. Seconds after extracting her the car sank completely into the ocean. "It was pretty close, probably 30 or 40 seconds after we managed to get the female out of the car, the car was already slipping further into the water," Watts told the Herald. Police are still investigating what caused the accident. The woman was in shock and suffered cuts and bruises. She is in stable condition at a local hospital. Related Video: News Source: Stuff.co.nz, The New Zealand Herald BMW Videos

BMW iPerformance plug-in hybrids coming in July

BMW obviously has a long-term plug-in vehicle plan. Like megacity long. First hinted at in 2008 and finally announced in 2009, the Bavarian's EV march has gone through the MINI E, the ActiveE, and then the i3 and i8. There's got to be a detailed timeline chart taped to an office wall in Munich somewhere that we would love to get a glimpse of, but instead we just get bits and pieces of where BMW's going next. At least now know the next phase: iPerformance. The new iPerformance models will be vehicles from the core BMW line-up that have plug-in hybrid technology that was first used in the i3 or i8. This technology includes the, "electric motors, battery cells and electronic control systems" and the first models to use some of the i Brand guts will be the plug-in hybrid versions of the 7 Series, like the new BMW 740e iPerformance. BMW is also going to throw in some of the now-standard blue accents that you might be familiar with form the i3 and i8, in case you don't recognize the outlet panel. As for the continuation of the i vehicles (currently just that two-model line-up), we still don't know anything other than the rumors of an i5 or i6 or who knows what. You can read the full release about iPerformance below. Related Video: BMW at the 86th Geneva International Motor Show 2016. 12.02.2016 World premiere: The new BMW M760Li xDrive raises the bar in the sporting luxury sedan segment as the flagship variant of the successfully launched BMW 7 Series model range. The first ever M Performance TwinPower Turbo 12-cylinder petrol engine generates 441 kW/600 hp* and sprints from 0 to 100 km/h / 62 mph in 3.9 seconds* (fuel consumption combined: 12.6 l/100 km [22.4 mpg imp]; CO2 emissions combined: 294 g/km)**. The new iPerformance model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016, provides a visible indicator of the transfer of technology from BMW i to the BMW core brand. It will be seen first on the plug-in hybrid variants of the new BMW 7 Series, e.g. the BMW 740e iPerformance. The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems. Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar. Customers can also make use of the BMW i 360° ELECTRIC range of products and services, including the BMW i Wallbox.