2019 Bmw M5 on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW X4 M40i spotted testing in Germany

The stream of segment-busting BMW variants is showing no signs of letting up, and with the latest addition now upon us, questions have been circulating as to whether the Bavarian automaker would do an M version of the new X4 crossover. The jury may still be out on that proposition, but the latest intel suggests that, while a full-on X4 M may not be in the cards, a next-best-thing X4 M40i is in the works. And that appears to be what we're looking at in this fresh batch of spy shots.
Spotted for the first time undergoing testing in Germany, this X4 is tipped to be the next addition to the M Performance line that's already given us near-boiling models like the M135i and M235i on the one hand and the diesel-powered M550d, X5 M50d and X6 M50d on the other. Power in this case is tipped to come from the same 3.0-liter turbo six as the upcoming M2, producing between 360 and 380 horsepower.
Unlike the current top-of-that-specific-line X4 35i, which has two tailpipes on one side, this partially-camouflaged prototype has one pipe protruding from each corner of the rear bumper, but looks like it could easily accommodate twin pipes on both sides. Expect commensurate suspension, brake, rolling stock, aero and trim upgrades to come as part of the package, though they likely won't be quite as substantial as those applied to the X5 M and X6 M.

BMW mulling potential 9 Series production

Nine months may be long enough to bring another human being into the world, but it may take BMW a bit longer to make up its mind on the production of a potential 9 Series model. The idea was first mooted when the Bavarian automaker presented the Vision Future Luxury concept at the Beijing Motor Show last year. Billed (not unlike rival Audi's Prologue concept) more as a design study than a pre-production concept, the Vision Future Luxury show car nevertheless took a larger form than the 7 Series, prompting speculation that a new flagship sedan could be in the works. The better part of a year later, such a decision has reportedly yet to be taken, but over at BMW Blog they're reporting that the automaker's incoming chief executive Harald Kruger is a fan of the idea and could give it the green light after he takes the helm in May. If approved, the model likely to be dubbed 9 Series would reportedly compete with the Mercedes-Maybach S600 – but then that model was earmarked to take on the Rolls-Royce Ghost. BMW has typically been careful not to overlap with its Rolls-Royce division, but considering how it's also been going downmarket with front-drive models to close the gap to the Mini brand, we wouldn't be all that surprised to see the 9 Series positioned maybe just below the next-generation Ghost and developed alongside it, taking a page out of rival VW's playbook. Volkswagen has, after all, made a brisk business out of sharing platforms and slicing market segments between the various brands under its umbrella. And while BMW is nowhere near as large, its new leadership could find new ways to increase its market share.