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Recharge Wrap Up: VW's Last Mile Surfer, Apple's BMW i3

Volkswagen has unveiled its Last Mile Surfer. This little electric scooter – it folds up small enough to fit in the trunk and weighs just 24 pounds – will go on sale next year for around 1,000 euros ($1,100 US), according to VW chairman Martin Winterkorn, as reported by Autocar. Of course, we're wondering why you'd need to pay that much money to avoid walking a mile, but maybe we just haven't walked that far in an interested buyer's shoes. See more at Autocar. Did Apple want to use the BMW i3 as the basis for its own electric car? That's the word from the German magazine Manager, which says that Apple and BMW were talking about using the i3 shell for the plug-in iCar (or whatever) started last fall but are no longer actively taking place, but the two organizations have not totally closed off communication. Read more at Manager or at Green Car Reports. BMW is continuing its efforts to connect your car to your phone in interesting ways with the new EnLighten app. The idea here is to let your phone act as a bridge between alerts about traffic signals and the car, so that notifications can be displayed in the dash instead of on your phone. That should keep more eyes on the road and let drivers minimize those races to the next red light, which will save fuel. At least, it will do so in cities that broadcast that sort of signal information. Read more in the press release below. Traffic City Info Makes Driving in Cities Easier than Ever Woodcliff Lake, N.J. – July 27, 2015... The BMW Group announced today that it is the first manufacturer to bring the EnLighten App, by Connected Signals, into the car. Drivers of BMW Vehicles with iOS Devices will be able to see traffic signal data on the vehicle's display in real time. The EnLighten app makes driving in cities easier by helping the driver anticipate traffic signal changes, which can increase safety and help save fuel by avoiding unnecessary acceleration. The EnLighten app shows the current status of the traffic light in front of the car in real time as well as a countdown to when the signal will change. Based on the current vehicle position, as well as its speed, the EnLighten app offers a recommendation about whether or not to stop for the traffic light or proceed through. An audio alert notifies the driver about a pending change in the signal they are approaching.

BMW says X5 xDrive40e PHEV will get 55 MPGe

This is one vehicle that Sammy Hagar can actually drive 55. Miles on the equivalent of a gallon of gas, that is. BMW has starting talking about details of its first-ever production plug-in hybrid CUV, and the latest are centered on the model's projected miles per gallon-equivalent figure. Bimmer is now saying the its X5 xDrive40e PHEV will get a robust 55 MPGe on the US EPA scale (on the European scale, the vehicle's expected 77 or 78 grams of CO2 per kilometer would translate to around 70 mpg). The model, which pairs 2.0-liter twin-turbo four-cylinder engine with an electric motor, will be able to go as far as 13 miles on electricity alone, and also hit 75 miles per hour using just the battery. BMW first unveiled the model at the Frankfurt Motor Show in 2013. The CUV, which will have full-time all-wheel drive, will have some guts, too. The model will deliver 308 horsepower, including 111 from the electric motor alone. As a result, the X5 xDrive40e will be able to scoot from 0-60 miles per hour in 6.5 seconds. Not exactly Tesla Model S quick, but peppy nevertheless. US and European sales for the model-year 2016 version will start this fall. The model will be produced at the company's plant in Spartanburg, SC. Take a look at BMW's press release below. Show full PR text The BMW X5 xDrive40e Launches the Next Chapter of EfficientDynamics with its First Ever Plug-in Hybrid Sports Activity Vehicle The new BMW X5 xDrive40e. The first plug-in hybrid BMW Sports Activity Vehicle Up to 13 miles of zero-tailpipe-emission pure electric driving Preliminary fuel economy estimates up to 55 MPGe 0-60 mph in just 6.5 seconds Woodcliff Lake, N.J. – March 17, 2015 ... The BMW X5 xDrive40e, the company's first plug-in hybrid Sports Activity Vehicle, charts the next chapter of BMW's ongoing EfficientDynamics initiative. Benefitting from the groundbreaking work by BMW i on electromobility, the X5 xDrive40e combines the company's award-winning 2.0-liter TwinPower Turbo four-cylinder engine with an electric motor, powered by a lithium-ion battery, integrated into its 8-speed automatic transmission. This newest BMW SAV can travel approximately 13 miles on pure electric power, ideally suited to short commutes and quick trips around town. Working in concert, the gasoline engine and electric motor puts out 308 horsepower and produces 332 lb-ft, enough to propel the X5 xDrive40e from 0-60mph in just 6.5 seconds.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.