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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Alpina introduces new B5 Biturbo with 600 horsepower

If the BMW M5 is not enough for you, Alpina created the new B5 Biturbo. Where the factory M5 packs 560 horsepower, the B5 has 600. But even more impressive is the B5 Biturbo bests the M5's 500 pound-feet of torque with 590 of its own. That beats the 15-hp boost from the M5's Competition Package and matches the power of the limited 30 Yahre edition - but with more torque. All that muscle and twist is produced by Alpina's own version of BMW's 4.4-liter twin-turbo V8, mated to an eight-speed automatic transmission instead of a seven-speed dual-clutch gearbox. The result is a 0-62 time quoted at 4.2 seconds, besting the M5 by a tenth. The top speed is also unlocked from 155 miles per hour to 204 – which may be entirely hypothetical for most of us, but could make all the difference for those who regularly commute along the Autobahn. Of course Alpina didn't tinker with the engine and leave it at that. It also customized the suspension, rolling stock, aero kit, and interior, and fitted a mechanical limited-slip differential built by Drexler Motor Sport. But perhaps the best part of all is that the Alpina B5 is also available as a wagon. That makes this modified Bimmer one of the best have-your-cake/eat-it-too propositions we could ever ask for. Featured Gallery 2016 BMW Alpina B5 Biturbo News Source: Alpina Aftermarket BMW Wagon Luxury Performance Sedan alpina alpina b5 biturbo

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.