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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Auto execs surveyed say VW, BMW most likely to grow

A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years.
Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That's a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot.
Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.

2015 BMW 1 Series facelift revealed [w/video]

While we don't get the BMW 1 Series at all in the US anymore, European buyers are getting a refresh of the luxury compact hatchback for the new year. Unlike the German brand's recent work on the 6 Series, the work is actually noticeable and improves things nicely. Up front, BMW keeps the changes subtle. The lower airdam is tweaked with larger air intakes and less chrome than before. The redesign and better sealing around the reshaped, narrower headlights also help optimize airflow and – in our eyes – improve aesthetics. LED running lights are standard now, and full LED units are optional. The more striking changes come at the back, where the 1 Series now wears the Bavarian brand's latest L-shaped taillights. The lights wrap around the sides and cut into the hatch to create a much more visually interesting look. The lower apron gets some small changes as well, and it all works together to create a more cohesive look. The BMW hatchback also gets some engine tweaks to go with its updated style. A new 2.0-liter four-cylinder is offered in 150-, 190- and 224-horsepower tunes. For those who want the best fuel economy, the 116d EfficientDynamics Plus makes 116 hp from a 1.5-liter turbo diesel and features active air flaps and redesigned kidney grille bars for better aero. The top-spec M135i with its 3.0-liter turbocharged inline-six gets a six-hp boost to 326 hp, too. Updates to the eight-speed automatic give it longer gearing and predictive shifting based on the vehicle's navigation system data. All of the new models hit the market in Europe later this year, specifically in late March for the UK. Read below for BMW's full list of tweaks and changes and to see it in motion on video. The BMW 1 Series for 2015 16.01.2015 Nearly two million 1 Series models have been sold since the introduction of the first 1 Series generation ten years ago. This latest incarnation builds on the winning formula of these three- and five-door predecessors with new power units from the latest BMW engine family, additional EfficientDynamics technologies fitted as standard, and careful enhancements to the exterior and interior design. The level of standard equipment is now even higher, new options have been added and with new mobility services from BMW ConnectedDrive, there are even more ways to increase the functionality and personalisation of the new 1 Series.