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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i8 could get 300-hp, 2.0L turbo-four

First and foremost, the long-rumored, high-performance BMW i8 will not be called the i8 M. While the lack of an M badge might be a disappointment, it's fair to say the performance of the new model likely won't be. AutoExpress claims BMW is developing a new 2.0-liter, turbocharged, four-cylinder that will take the place of the i8's three-cylinder engine. Offering an even 300 horsepower, up from the current car's 228, total system power would sit around 450 ponies, thanks to the extra cylinder. The electric system won't be fettled with, though. If that still sounds modest, it's because it is – AE's source claims the i8 could handle another 300 hp. BMW would also make a concerted effort to at least maintain the current i8's weight, even with the extra heft of the 2.0-liter turbo to deal with. AutoExpress's source claims that BMW could skip the paint on certain exterior carbon-fiber elements while also offering a more focused, minimalist cabin to save even more weight. According to AE, this new model should arrive as early as 2016, which could result in a debut in Frankfurt this September, Los Angeles in November, or even Detroit, in January.

Latest Forza Horizon 3 car pack features a Skyline and a fast Swedish wagon

The steady stream of Forza Horizon 3 car packs shows no signs of slowing down, and the latest Rockstar Energy Drink pack includes enthusiast favorites such as the R31 Skyline and the Volvo V60 Polestar. The car pack also features a couple of sporty two-doors and some off-road oriented machines. Luxury-minded players will be pleased to see both the Bentley Bentayga and BMW i8 make an appearance. People more concerned with ultimate performance will have a different pair to consider. Players will want to check out the Ford trophy truck for busting dunes, and the Radical RXC Turbo for race-car levels of pavement performance. Finally, yet another classic Aussie muscle car appears in the pack: the 1972 Ford Falcon XA GT-HO. For those interested in the new rides, this car pack is included in the Forza Horizon 3 Car Pass, or can be purchased on its own. If only one or two vehicles are must-haves, it's also possible to purchase the cars individually. Related Video: Related Gallery Forza Horizon 3 Rockstar Energy Car Pack Image Credit: Turn10 Studios / Playground Games Toys/Games Bentley BMW Ford Volvo Videos bentley bentayga nissan skyline volvo v60 polestar forza horizon 3