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BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW CEO faints on stage at Frankfurt press conference

Newly minted BMW AG CEO Harald Kruger has had a rough start to his first Frankfurt Motor Show in that position. Kruger fainted about five minutes into the BMW press conference. A pair of assistants helped the executive to his feet and off-stage, and, understandably, the presser was cancelled. A report in Financial Times indicates that Kruger was not feeling well leading up to his appearance at the show, and that the fainting spell was a result of "a moment of dizziness." Kruger was taken to an area hospital where he is said to be recovering from the incident, and in stable condition. The life of the top dog at a major automaker has got to be stress-filled, sleep-deprived, and hard to handle under normal circumstances, let alone before a major exhibition like Frankfurt. We wish Kruger a speedy recovery getting back to it. And we're certain that he'll face a busy schedule, once again, when he's back on his feet. The CEO replaced Norbert Reithhofer in May of this year, and now oversees a BMW with as big a model lineup as the brand has known, including the recently launched new 7 Series. Here in Frankfurt, BMW is also featuring the new-for-2016 X1 small crossover, while the Mini brand has unwrapped the revised Clubman. News Source: Financial TimesImage Credit: AP Frankfurt Motor Show BMW Frankfurt 2015