2008 Bmw M5 Base Sedan 4-door 5.0l on 2040-cars

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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

BMW M2 looks even hotter decked out as MotoGP safety car [w/video]

We didn't think the aggressive BMW M2 could look much better. We were mistaken. Just take a look at this safety car. The new M2 safety car is the latest in a long line of vehicles furnished by BMW to the MotoGP racing series that stretches back to 1999. This model is based on the road-going version, but features a number of upgrades to get it ready for the track. As you can see, it has a fresh take on BMW's signature stripes over white, offset by gold trim. It also wears a low-profile LED strobe light bar on the roof, supplemented by blue LEDs in the front grille and red diodes in place of the reversing lights. The stripped-out cockpit incorporates a roll cage (adapted from the M4 GTS), Recaro racing buckets with six-point harnesses, and an on-board fire extinguisher. BMW also fabricated an adjustable rear wing from carbon-reinforced plastic, and fitted it with Michelin Cup tires and carbon-ceramic brakes. Of course you can't buy the safety car and drive it on the road, but most of the rest of the parts come straight out of the M Performance Parts catalog – and those you can buy. There are aero components like side skirts, front blades, and a rear diffuser, trim pieces in carbon or gloss black, all manner of interior parts, and mechanical bits like an upgraded exhaust system with carbon finishers and a coilover suspension. We're waiting on word regarding US pricing and availability of the M Performance Parts. But in the meantime you can check out the action in the pair of image galleries, the video clip below, and the press releases at bottom. BMW M – OFFICIAL CAR OF MotoGP™. BMW M2 MotoGP SAFETY CAR. MotoGP and BMW M Division: these two partners have formed an ideal combination for almost two decades. MotoGP is the pinnacle of motorcycle racing and features the best riders in the world on high-performance racing prototypes, in the development of which the manufacturers implement their latest technological ideas. High-performance and motorsport genes – attributes, with which BMW M Division is also synonymous. Since 1999, BMW M has been a permanent member of the international MotoGP family. The successful partnership with organiser Dorna Sports has grown consistently over the years, and is set to continue to run well into the future. In 2014, Dorna Sports and BMW M Division extended their cooperation up to and including 2020. Partnerships like this, which span decades, are extremely rare in top-class international sport.