2008 Bmw M5 500hp Smg Dinan * No Reserve * 2 Owner * Heads Up * Active Seats * on 2040-cars

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The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW 3.0 CSL Hommage R is ready for racing at Pebble Beach

Alongside the awesome Concept M4 GTS, BMW brought out a proper flight of fancy with an R version of the 3.0 CSL Hommage Concept shown earlier this year at Villa d'Este. This stunner pays tribute to the German brand's legendary 3.0 CSL racer from the 1970s and BMW's 40th anniversary here in the United States (and looks a lot better than the previous concept, to boot). Wearing the M brand's iconic livery, the original 3.0 CSL Hommage's styling has been given a hefty makeover with race-derived components. The fascia gets a much more aggressive front splitter, while prominent side pipes highlight the lower section of the car's profile. The side vents look great with the M color scheme and feed air towards that gigantic wing. Like the non-R Hommage, BMW has lined the spoiler in LEDs to tie the taillights together. The concept's race-derived cabin is futuristic, like the standard Hommage. This car, though, neatly integrates the traditional M color scheme into its sculpted, white leather seats. Above the DTM-like steering wheel, the R's dash features more information than the regular 3.0 CSL Hommage. The coolest interior feature, though, is actually part of the driver's kit. The race helmet's visor doubles as an augmented reality display, meaning the Hommage R's pilot is essentially wearing the head-up display. It displays basic vehicle information, and like something out of Forza Motorsport, will even show the ideal line through a turn. We've got a lot of images of the new Hommage R. Below, you can see stock images of the new concept, while our live images are available up top. You can also scroll down for the official press release from BMW. BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine. Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d'Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R – a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975. 1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe.