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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW X4 M40i: not really a coupe and almost an M

BMW showed its newest niche of a niche vehicle, the new X4 M40i, at the 2016 Detroit Auto Show. Yes, this vehicle originally debuted in October, but since it was conspicuous by its absence in LA, we figured you'd like some live photos here in Detroit. The M40i version of BMW's swoopy X4 improves on the standard xDrive35i, packing a total of 355 horsepower and 343 pound-feet of torque from its turbocharged 3.0-liter straight-six. Buy one and you'll be able to scamper to 60 in just 4.7 seconds. An eight-speed automatic is the sole transmission on offer, and it channels the grunt to a sportier xDrive all-wheel-drive system recalibrated for more rearward bias. Beyond that, there's the typical array of near-M-spec exterior and interior enhancements. Large wheels – standard 19-inchers or optional 20s – fill out flared wheel arches and sit between more aggressive front and rear fascias. In the cabin, M has fitted its usual oversized steering wheel, along with M-badged door sills. Check out the live gallery for shots of the new X4 M40i from the floor of the 2016 Detroit Auto Show. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family. Exclusive Ferric Gray metallic accents on the front of the vehicle and side mirrors, as well as the exclusive 20-inch M light-alloy double-spoke wheels with optional Michelin Pilot Super Sport tires and the sport exhaust system with valve control and Black Chrome tailpipes on both sides emphasize the unique character of the new BMW X4 M40i. The M leather wrapped steering wheel, M gear shift lever, sport seats, model-specific door sills and "X4 M40i" digital lettering on the instrument cluster decorate the interior, assuring immediate recognition as a BMW M Performance model. A world premiere – the 6 cylinder inline engine.

BMW to follow Honda back into F1?

The economic downturn wrought devastating effects on motor racing. Formula One alone lost half its engine suppliers when Honda left at the end of the 2008 season, and both BMW and Toyota followed at the end of 2009. But things are looking up again. Cosworth may have dropped out this season, reducing the engine suppliers to three: Ferrari, Renault and Mercedes, the latter of which admits that it may have left had the engine formula not changed. But Mercedes has stayed and is dominating the championship. Honda is coming back next season. And word around the paddock is it may not be the only one.
According to Giancarlo Minardi - founder of the team now known as Scuderia Toro Rosso - BMW engineers have been conspicuously spotted lately at F1 test sessions and grands prix, lending to speculation that the new engine regulations may entice the Bavarian automaker back into the series. According to Minardi, BMW's marketing division is pushing for the automaker's return to F1, with the board slated to make a decision in May. BMW would be more likely to consider an engine-supply deal rather than taking a team over like it had with Sauber, but with which team or teams it might collaborate remains a big question mark at this point.
As if that's not enough, Ford is said to be considering taking over Cosworth's aborted V6 turbo engine program to take both outfits back into the sport as well. Cosworth supplied F1 engines under the Ford banner for years, but returned under its own name for four seasons from 2010 through 2013 before shuttering its program to develop an engine to meet the new regulations adopted this season.