1991 Bmw M5 - From California, Rust-free on 2040-cars

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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW i3 finding favor with fire, police departments

Of all the models that BMW makes, you might figure that the i3 would be the least likely to be used for a police car, ambulance, or fire truck. Yet the little EV is proving a popular choice among emergency services around the world. Drawing on its extensive experience in equipping emergency vehicles, BMW offers first responders i3 EVs with the tools they need, straight from the factory. That means special livery, roof bars, strobe lights, megaphones... the works. The Bavarian automaker even developed a ConnectedRescue system based on the Connected Drive technology to enable fluid, on-the-go communications between emergency dispatchers and the vehicles on the road to help responders get to the scene with the information they need. The system is being implemented initially in Germany, but we wouldn't be surprised to see it rolled out elsewhere as the i3 gains momentum among emergency services worldwide. With all that specific equipment and zero emissions to boot, it's little wonder that the i3 has already zipped its way into emergency motor pools in locations as varied as Milan, London, and Los Angeles. There's even one being used in Warsaw, Poland, to transport cash around the city with zero emissions. We're more used to seeing Brinks armored trucks carrying our deposits between branches, but if a carbon-fiber EV is capable of doing the job, who are we to argue? Emission-free cash transport with the BMW i3.The all-electric BMW i3 also proves its value as an emergency vehicle for police forces, rescue services and fire departments. 04.11.2015 Powerful, agile, interconnected and, above all, locally emission-free: Thanks to these qualities, the all-electric BMW i3 is now also increasingly proving its worth as an emergency vehicle for police forces, rescue services and fire departments. BMW is offering the world's first premium vehicle designed from the start for solely electric mobility, featuring a range of optional extras specifically aligned to the requirements of emergency forces, thereby opening up new fields of action for electric mobility within the urban environment. Authorities Bavaria, Milan, Los Angeles and London have meanwhile added the first BMW i3s to their emergency vehicle fleets. And another special version is in use for locally emission-free cash transport in the Polish capital of Warsaw. The BMW i3 features a vehicle architecture that was specifically developed for electric and plug-in models.

2014 BMW R NineT

BMW is taking a page from the Harley-Davidson playbook with its groundbreaking R NineT. A retro cafe racer with an urban hooligan twist, the bike is fully customizable from fork to exhaust. Of course, any motorcycle can be customized, but the fact that BMW has built its newest bike to encourage modification using parts that can be swapped with simple tools is a radical move for a motorcycle maker best known for its plug-and-play touring bikes.
To underscore exactly how radical, BMW has even partnered with custom heavy-hitter Roland Sands Design, which developed the initial concept for the bike and is now manufacturing a full line of parts and accessories for the R NineT, including radial valve covers ($950), retro racing saddles ($400-$420), radial gauge housing ($400) and a radial headlight bezel ($250), among other things, all of which can be swapped with a socket wrench or screwdriver instead of a hacksaw, wire cutters and TIG welder.
Alas, the bike I tested for two weeks was stock, so consider it a blank canvas.