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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

Alpina won't sell its 600-hp B6 Bi-Turbo in the US

Like the B5 Bi-Turbo revealed last month, the newest version of Alpina's B6 packs an upgraded 4.4-liter twin-turbo V8 now good for 600 horsepower and 590 pound-feet of torque. The result is a 0-62 time of 4.2 seconds and a top speed of 205 miles per hour, giving it similar acceleration to the M6 but a much higher top speed. Other enhancements include a sport suspension with adjustable dampers, a limited-slip differential, fully retrimmed interior, and an available brake upgrade. These are essentially the same upgrades applied to the Edition 50 that helped Alpina celebrate its half-century anniversary. But with those all sold out, the enhancements will now be available to European customers on the standard B6 – in either coupe or convertible form – starting in the spring, with prices comparing roughly to those of the M6. Unfortunately, the two-door B6 isn't available Stateside, but we can get the B6 xDrive Gran Coupe with the same output. With four driven wheels and four doors, the US-market B6 will rocket to 60 in an estimated 3.6 seconds and reach an electronically limited top speed of 200 mph – if only we had the derestricted highways to test that out. Related Video: BMW ALPINA B6 BI-TURBO WITH UPDATED 4.4 LITRE V8 BI-TURBO • V8 Bi-Turbo producing 441 kW (600 hp) and 800 Nm of torque • BMW ALPINA B6 Bi-Turbo Coupe accelerates from 0 to 100 km/h in just 4.2 seconds • Significantly extended standard equipment A limited number of fifty units of the BMW ALPINA B6 Bi-Turbo EDITION 50 were produced for our customers. Created and developed to celebrate ALPINA's 50th Anniversary in 2015, these vehicles all exhibit unique features sourced from ALPINA's long and eventful heritage. Like limited edition models of the past, the popularity of the EDITION 50 means all examples have been placed with customers. The regular version of the BMW ALPINA B6 Bi-Turbo Coupe and Convertible will continue to be available in spring 2016 and featuring the updated engine and drivetrain configuration. The powerful 4.4 litre V8 Bi-Turbo has been developed further, increasing output to 441 kW (600 hp) and 800 Nm of torque. The BMW ALPINA B6 Bi-Turbo Coupe accelerates from 0 to 100 km/h in 4.2 seconds, onto a top speed of 330 km/h. Combined consumption according to ECE Norm remains at 9.4 l/100km and 219 g/km CO2. The ALPINA sport suspension with Adaptive Drive comprises electronically adjustable dampers and active roll stabilisation.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger