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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

Tue, 11 Feb 2014

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW working on DCT for its FWD cars?

Thu, Oct 29 2015

Having introduced its first front-wheel drive products, a report in BMW Blog says that BMW is developing a dual-clutch transmission to use in some of those vehicles. If that is the case then BMW would be catching up to its competitors, with Mercedes-Benz using its 7G-DCT in models like the CLA, and Audi putting its six-speed S-tronic in the A3 and seven-speed S tronic in the A6. Acura and Hyundai use dual-clutch gearboxes in their model lineup as well. Right now the only self-shifting option in the front-wheel-drive-based BMW X1 is an Aisin-sourced eight-speed automatic, the one we described as "perfectly fine but not a standout" that requires "some prodding to coax a downshift." The eight-speed sport transmission will be an option in late 2016, but its paddle shifters and quicker gearchanges still won't be equal to a DCT. That latter possibility would give BMW a sportier avenue of development if it did wish to create something truly athletic out of the X1 – BMW Blog muses on an X1 M40i or an X1 M (you should be past the point of shock if this happens). The Mini range could also benefit, the JCW trims currently fitted with a six-speed sport automatic being obvious candidates. Assuming Munich engineers are on the case, it is predicted that we won't see this transmission for at least two years.

2015 BMW X6

Mon, 13 Oct 2014

Most everyone would agree that BMW offers a range of very attractive and well-proportioned coupes, sedans, crossovers and wagons. Yet there is one member of its family that has always struck us as a bit odd: the X6.
Proudly coined "The world's first Sports Activity Coupe" by its German maker, the X6 features a wedge-shaped body with a characteristic sloping roofline that appears to squash the heads of its second-row occupants. The crossover rides high off the ground, with a pronounced gap between its chassis and oversized wheel/tire package, capped by short overhangs on both ends. Although curious to the eyes, its overall styling is masculine, and its stance aggressive.
Whether you consider the X6 to be attractive or an eyesore - opinions seem about equally divided - there is nobody at BMW questioning its business model. As of today, the automaker has sold more than 260,000 copies of its five-door crossover, which is why it has flown us to Spartanburg, SC, to sample its second-generation 2015 BMW X6.