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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW raises pricing on many models

Buyers interested in a new BMW will start paying a bit more for their Ultimate Driving Machines, beginning yesterday. The Munich, Germany-based manufacturer has announced price hikes across nearly its entire range, covering model years 2013 and 2014, that will sting higher-end customers in particular.
Price increases are enough to get any consumer riled up, but the incremental nature of BMW's increase makes it a bit easier to swallow. All 1 Series and remaining 3 Series Convertibles (including the M3 Convertible) will see a $300 increase in price. All current-generation F30 3 Series, 5 Series GT and X3 crossovers will get their price bumped by $200. $500 increases are coming for the 6 Series range (not including the M6), while the diminutive X1 gets just a $100 increase.
Cars on the losing end of the price hikes include the newest M cars, the M5 and M6 Coupe, Convertible and Gran Coupe, which are being bumped $2,000. BMW is adding $1,000 to the sticker of all Z4s and the entire X6 range, including the X6M.

BMW M5 spied as camouflage striptease continues

The facelifted BMW M5's striptease continues. The latest spy images of the super sedan show even more headlight and taillight details, on top of more overt signs of this car's character. Our first spy photos of the M5 showed a car with production 5 Series wheels and tiny quad exhaust pipes. The next set got sportier black wheels. But the latest shots depict a machine that gets the current M5 Competition Package's black wheels along with BMW M's trademark blue calipers, just like the current car. It also ditches the camouflage on the pillars, roof rails, and rear windows. Beyond those changes, stripping away some of the camouflage has shown modest tweaks. We're finally getting a good look at the updated, squared-off LED running lamps and the tweaked front fascia. Updates are even more minor in back. But there may be something more drastic at play with the taillights. Studying these shots, we can't really see any detailing in the rear lamps. There's a similar thing going on between the normal LEDs on the BMW M4 and the OLED units in the new M4 GTS. Backing up this speculation is a single shot of one of the rear turn signals illuminated. It doesn't look quite like the current car's signal, but we can't be certain. It's possible that the shots and the camouflage might be playing tricks on our eyes. And since this is the first time we've seen the updated M5 with production taillights, there's no real basis for comparison. Still, BMW's tantalizing new OLED tech is sure to proliferate beyond the M4 GTS. We just can't yet be certain if it's coming to the next M5. Related Video: